Corporate Communications Manager

Seven N Half; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Seven N Half in Mumbai seeks a Corporate Communications - Manager to drive external communications and brand visibility. You will identify media opportunities, manage influencer campaigns, and coordinate with internal teams and agencies to protect and enhance brand reputation.

The role requires strong written/verbal communication, media network, and ability to lead end-to-end PR initiatives across digital and print channels.

Qualifications

• Post-Graduate in any field; Masters in Corporate Communication / Journalism / Public Relations is an added advantage
• Total 4–5 years of relevant experience, preferably in the health insurance category
• Excellent written and verbal communication with strong media network and familiarity with both print and digital media

Responsibilities

• Identify and create integrated media opportunities to boost brand visibility and credibility.
• Direct external communications to deliver consistent messages to media and stakeholders.
• Identify and execute brand PR opportunities to enhance imagery and influence consumer behavior.
• Document communications processes and maintain a communications calendar.
• Develop and edit content: press releases, articles, FAQs, and briefing documents.
• Support Brand marketing with features on brand attributes and key messages.
• Develop tactical plans for communications strategies to foster excellence and innovation.
• Manage team workflow, performance, and budget adherence.
• Coordinate with internal stakeholders and external agencies.
• Lead end-to-end influencer marketing campaigns.
• Deploy and track crisis communication strategies with product and legal teams.
• Monitor media coverage and social campaigns; adjust plans accordingly.
• Ensure brand dialogue with internal stakeholders and supervise PR agency output.

Skills

Media relations

Communication

Influencer marketing

Crisis management

Stakeholder management

Content development

Education

Master's in Corporate Communication

Post-Graduate degree

Tools

PR tools

Media monitoring tools

Job description

A new-age health insurance company is looking for a talented Corporate Communications - Manager to join our Marketing team in Mumbai.

Your typical week will include the following:

Identifying and creating integrated media opportunities for brand so as to enhance brand imagery, visibility and credibility to build desired brand opinion and influence consumer behavior.

• Directing operations for external communications area to ensure the delivery of consistent messages to all external stakeholders, particularly through media.
• Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards brand
• Documenting communications processes, including branding, planning and maintenance of a communications calendar, and planning end-to-end workflows.
• Content development and editing – press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository. Assessing organizational data and information to compile relevant information for the organization's external responses.
• Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages
• Developing tactical and operational plans for communications strategies to enhance the culture of excellence and innovation across the enterprise
• Responsible for managing operational aspects of the team (e.g., workflow, performance, and compliance), as well as ensuring achievement of the goals within established timelines and budgets.
• Communication and liaising with internal stakeholders along with external agencies
• Identify and develop influencer marketing as a key channel of brand advocacy – managing end to end influencer campaigns- content, scripting, creative visualization, liaising with agencies to curate relevant content for brand exposure
• Deployment and tracking a crisis strategy in liaison with the internal teams, product brand custodians including legal
• Track, Monitor & Influence Media Coverage and social media campaigns and influencer marketing plans
• Interact with internal stakeholders to ensure brand dialogue and communication
• Assist in managing PR agency output and to enhance brand reputation, imagery and influence.

Role Requirements

• Post – Graduate in any field. Masters in Corp Communication / Journalism / Public Relations is an added advantage Experience
• Total relevant experience of 4-5 years, preferably in the health insurance category Functional Competencies
• Excellent communication skills – written and verbal
• Creative, analytical ability
• Understands the media landscape and is well networked with media both print as well as digital
• Hands on experience of social media, web technologies, creative and presentation tools
• Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement
• Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable
• Experience of managing communications agencies or an agency client servicing team
• Experience in handling scale influencer campaigns and content