Copywriting Internship in Gurgaon

HUFT; Gurugram District; On-site; INR 134,000 - 201,000; Part time

Job summary

HUFT is looking for a Copywriting Intern to bring the world of dogs, cats and pet parents to life through sharp, engaging copy. You’ll shape HUFT's voice across social media, campaigns, product stories and everyday pet moments.

You’ll write captions, hooks and scripts, develop relatable content ideas for Instagram and other platforms, and collaborate with designers and marketing teams to turn simple observations into memorable lines.

Qualifications

• Genuine interest in writing with curiosity about words, stories and people.
• Excellent command of English grammar and expression.
• Understanding of social media, memes, trends and internet culture.
• Ability to write in a conversational, witty and relatable tone.
• Love for dogs, cats and the world of pet parenting.
• Ability to turn simple observations into engaging copy.

Responsibilities

• Write captions, hooks, headlines, scripts and social media copy for dogs, cats and their humans.
• Develop fun, relatable content ideas for Instagram and other platforms.
• Create copy for campaigns, product launches and digital content.
• Identify stories in everyday pet moments and convert them into compelling content.

Skills

Interest in writing

Strong command of English

Understanding of social media memes &潮

Conversational witty tone

Love for dogs/cats & pet parenting

Idea generation from observations

Job description

About The Role

Words have the power to make people pause, feel something, and hit share. At HUFT, we're looking for a Copywriting Intern who can bring the world of dogs, cats and pet parents to life through sharp, engaging and memorable copy.

You’ll be part of the team shaping how HUFT sounds and speaks — from social media and campaigns to product stories and everyday pet moments. If you enjoy playing with words, spotting a good story and turning a simple thought into a great line, this role is for you.

Key Responsibilities | What You Will Do

• Write captions, hooks, headlines, scripts and social media copy for dogs, cats and their humans.
• Develop fun, relatable and culturally relevant content ideas for Instagram and other platforms.
• Help create copy for campaigns, product launches, brand communication and digital content.
• Spot interesting stories in everyday pet-parent moments and turn them into compelling content.
• Stay on top of memes, trends, pop culture and internet conversations, finding smart ways to bring them into HUFT's world.
• Work closely with designers, social media and marketing teams to bring creative ideas to life.
• Adapt writing across different formats while maintaining a consistent brand voice.
• Research pet behaviour, pet-parent conversations and trends to develop fresh content ideas.
• Proofread and refine copy to ensure it is clear, engaging and grammatically sound.
• Experiment with AI tools for ideation, research and content development while keeping the writing original and human.

Desired Skills & Experience

• A genuine interest in writing, with curiosity about words, stories and people.
• Strong command of English and a good understanding of grammar.
• Understanding of social media, memes, trends and internet culture.
• Ability to write in a conversational, witty and relatable tone.
• A genuine love for dogs, cats and the wonderfully chaotic world of pet parenting.
• Ability to turn simple observations into interesting ideas and engaging copy.

About Company: Heads Up For Tails is a one-stop pet products' brand with its paw prints across India. We design, manufacture, and customize high-quality and functional pet products to improve the quality of your pet's life and make pet parenting delightful. We were founded with the sole aim of making the lives of all pet companions better and with the strong belief that pets are family. By offering products and services that make pets more comfortable, healthier, and happier, we hope to strengthen the bond between pet and parent.

With a firm belief in safety, innovation, and empathy, we create and curate a range of relevant pet products and services. We have over 600 employees spread across the country, with 100+ in our headquarters in Gurgaon. We have been awarded the Brand of the Year' award three times (2017, 2019 and 2021), most recently at Homburg Palace, Vienna. We have been certified as a Great Place to Work 2021 by the Great Place to Work Institute, India.