Copywriter

Kinnect; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Kinnect is seeking a copywriter to turn briefs into bold ideas and campaigns that matter. You’ll craft copy for captions, campaigns, and digital assets, working closely with designers and clients to shape messaging that resonates in real time.

You’ll leverage a strong portfolio and stay ahead of trends, ensuring tone and timing adapt across Instagram, reels, banners, and video scripts while driving engagement and conversions.

Qualifications

• 2–3 years of copywriting experience in a creative/digital agency setup.
• A portfolio that shows range, relevance, and originality.
• Comfortable using GenAI tools to ideate faster and work smarter without losing your voice.
• You understand tone and timing for different formats like IG posts, reels, and banners.
• Team player who collaborates with designers, art directors, and clients.

Responsibilities

• Bring brand stories to life with copy that clicks across digital, print, social, and video.
• Co-create with designers and art directors to craft campaigns from concept to final post.
• Turn briefs into breakthroughs and find lines that cut through the noise.
• Present ideas with confidence and incorporate feedback to elevate work.
• Stay tapped into trends, memes, and platform shifts to keep words current.
• Write to deliver results: clicks, shares, sign-ups as required by the brief.

Skills

Copywriting

Portfolio

Social media writing

Collaboration

Tools

GPT-4o

Claude

Meta AI

Job description

This isn’t just about writing stuff. This is where your words shift opinions, spark conversations, and shape culture. As a Copywriter at Kinnect, you’ll turn briefs into bold ideas, punchlines into campaigns, and scrolls into saves. From captions to campaigns, you’ll be the voice that helps brands matter in the moment.

If you’ve ever looked at an ad and thought, “I could write that better”—we’re saving you a seat.

The Kind of Impact You’ll Make

• Bring brand stories to life with copy that clicks—across digital, print, social, film, and whatever’s next
• Co-create with designers and art directors to craft campaigns from that first scribble to the final post
• Turn briefs into breakthroughs, finding the perfect line that cuts through the noise
• Present ideas with confidence, take feedback like a pro, and always level up the work
• Stay tapped into pop culture, trends, memes, and platform shifts—so your words always feel now
• Write to get results: clicks, laughs, shares, sign-ups—whatever the brief demands

The Skills That Seal the Deal

• 2–3 year of copywriting experience in a creative/digital agency setup
• A sharp pen, sharper instincts—and a portfolio that shows range, relevance, and originality
• Comfortable using GenAI tools (like GPT-4o, Cluade, Meta AI etc.) to ideate faster and work smarter—without losing your unique voice
• You get tone and timing—writing for Instagram isn’t the same as scripting a reel or crafting a banner
• You’re at home in brainstorms, team huddles, and client rooms—you listen, speak up, and collaborate with ease
• Solutions-focused, feedback-friendly, and always looking for that extra layer of magic