Copywriter

OLIVER - APAC; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

OLIVER, a Brandtech Group company, seeks a Copywriter to develop engaging content for digital and web platforms in collaboration with clients and in-house teams in Mumbai. You will craft brand voices for beauty-focused campaigns, conduct research, and contribute to concept development, ensuring content resonates with audiences while using AI-informed insights.

The role requires a strong command of writing for digital media and the ability to translate complex ideas into compelling stories, with

Qualifications

• 2+ years of experience writing for digital platforms.
• Background in corporate or journalism environments.
• Strong understanding of beauty brand voice and audience.
• Experience publishing through social media and CMS.

Responsibilities

• Write and conceptualise creative digital content.
• Develop short and long form articles.
• Adapt content across formats and channels.
• Collaborate with clients and creative teams.
• Maintain brand voice consistency across campaigns.

Skills

Digital writing

Storytelling

Content strategy

AI awareness

Tools

CMS

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Copywriter

About the role:

Working in true collaboration with our client we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs based content and digital media campaigns’.

The brands are at the forefront of contemporary thinking, utilising in depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.

As a Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptualthinkingand content project planning. The role will primarily involve writing for digital/web:you’llhelp brands fit their tone of voice to this landscape and advise on contentthat’llpowerfully connect with consumers. To do thisyou’llneed to be an expert storyteller able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy.

You’llalso occasionally be asked to team up with other creatives to help conceptualise larger projects (I.E.videos, key visuals, social media campaigns). And due to the nature of OLIVER’s in-house agency modelyou’llalso need to be confident interacting directly with clients.

What you will be doing:

• Write,researchand conceptualise creative, innovative content that brings readership and encourages sharing
• Write short and long form articles
• Repurpose existing content for different uses
• Master a variety of brand voices
• Work closely with clients to create strong concepts frominitialbriefing through to execution
• Set tone and drive creativity, working closely with the Creative Director-Copy (CD/ Account Director) and Data Strategists to ensure creative excellence
• Maintain a high awareness of relevant trending topics and news toidentifycontent opportunities
• Be responsible forworking with internal teams to gather input andvalidatethe content
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients

What you need to be great in this role:

• 2+years of strong experience writing for digital.
• A background in a corporate or journalism environment
• A thorough understanding of the language and needs inherent to writing for beauty brands
• Experience of publishing through social media channels and content management systems
• A powerful grasp of how content can play out across multiple mediums
• Able to use data and insight to inform creative
• A flair for words
• The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
• Demonstrated ability to combine and translate complex material fromdifferent sourcesand contexts into stories and content that engage and resonate with target audiences
• Confident presenting and communicating clearly to other team members and clients.
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

#LI-SP1 #LI-Onsite

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.