Brand Lead

Oliver Agency; Mumbai City; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

OLIVER in Mumbai is seeking a Brand Lead to creatively manage two beauty brands, steering strategy across social, influencers, performance marketing, E-commerce, D2C and POSM. You’ll lead writers, designers and account managers toward high‑quality creative outcomes.

The role demands a visionary, collaborative leader with 8+ years in content strategy, a track record in beauty brands, and the ability to align multiple stakeholders while embracing AI tools to enhance efficiency and storytelling.

Qualifications

• 8+ years of content management and strategy experience, ideally in top-tier agencies with a digital background.
• Proven proficiency in handling Beauty brands.
• Experience leading teams of 8+ members.

Responsibilities

• Lead an integrated team of writers, designers and account managers.
• Drive content experimentation and innovation for breakthrough ideas.
• Develop brand and cultural narratives to establish a strong identity.
• Collaborate with partners to generate fresh content ideas and drive Shorts adoption.
• Execute go-to-market plans and campaigns with trend awareness.
• Align content strategies with stakeholders for a unified approach.
• Oversee influencer content planning and integration into owned media plans.
• Approve content plans, layouts, narratives and assets.
• Monitor asset production briefs and creative outputs.
• Lead all aspects of content creation from concept to shoots.
• Establish KPIs and provide regular performance reporting.

Skills

Team leadership

Content strategy

Beauty brand experience

Stakeholder management

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Brand Lead

Location: Mumbai, India

About the role:

As a Brand Lead, you’ll play a pivotal role in creatively managing two prominent beauty brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You’ll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture.

The role will support one of India’s leading beauty and cosmetics brands, working across its diverse product portfolio.

What you will be doing:

• Lead an integrated team, providing guidance and management.
• Drive constant experimentation and content innovation to identify breakthrough ideas.
• Develop brand and cultural narratives to establish a compelling brand identity.
• Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
• Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
• Align content strategies with stakeholders for a unified approach.
• Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
• Approve content plans, creative layouts, monthly narratives, and assets.
• Monitor and approve all asset production briefs and creative outputs.
• Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
• Establish KPIs and objectives, providing regular measurement reporting.

What you need to be great in this role:

• Minimum 8 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
• Demonstrated proficiency in handling Beauty brands.
• Proven experience managing teams of at least 8 members in previous roles.
• Innate creativity with a clear strategic vision and strong attention to detail.
• Exceptional influencing skills and adept at creative problem-solving.
• Excellent planning, organization, and stakeholder management skills.
• Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
• Seasoned creator with a track record of seeing projects through from concept to completion.
• Highly creative with a strong ability to generate ideas and contribute practically to studio output.
• Self‑motivated and capable of working with minimal supervision.
• Collaborative team player, open-minded, and devoid of political inclinations.
• Proven ability to lead and inspire creative teams effectively.
• Excellent communication and interpersonal skills across all levels of the organization.
• Discretion in handling confidential and personal information.
• Driven, proactive, and enthusiastic team player.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

In this dynamic role, you’ll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti‑racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI‑supported screening or decision‑making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

_OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle_