Copywriter

Albatrot; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading marketing agency in Mumbai is seeking a talented copywriter to develop compelling content across various platforms. The ideal candidate will have proven experience in copywriting and a strong understanding of online content strategies. Responsibilities include writing and editing copy for ads, blogs, social media, and collaborating with the design team. If you thrive in a dynamic environment and have excellent organizational skills, we want to hear from you.

Qualifications

• Proven experience as a copywriter.
• Knowledge of online content strategy and creation.
• Excellent writing, editing and proofreading skills.

Responsibilities

• Responsible for copywriting for various mediums including ads and blogs.
• Collaborate with designers on conceptualization for social media.
• Monitor Digital & New Media industry trends and competitor offerings.

Skills

Copywriting

SEO principles

Time management

Research skills

Job description

At Albatrot, it’s important that our team reflects the diversity of our work and the world around us. We appreciate the Atypical - Thoughts, Ideas and People.

The word ‘Albatrot’ is a portmanteau, and represents the endless possibilities that a client should hope to achieve with us, to make their brand heard and seen the right way. We work towards building communication that is platform agnostic, integrated, and built for today’s times. Our solutions include digital content and management, influencer marketing & collaboration, design and branding, media planning and buying, video production, and animated content.

Our team of Trotters have worked across industries. Some of our clients include Sony Pictures Networks India , Air India, Isuzu Motors, Hindustan Unilever, Social Offline, Marico Innovation Foundation, Abbott, Sanofi, Amazon Shipping and many others.

We’re good people, trying to do great things. Come join us.

Primary purpose of the role:

• Responsible for copywriting for various mediums (ads, blogs, emails, social media)
• Staying up to date with client industry trends and audience through research
• Writing clear, compelling copy for various mediums (social media, blogs, newsletters, websites etc) and different tone of voice for different clients
• Collaborate with designers and other members of the team for conceptualization and ideation on different projects for social media, websites, banners, etc.
• Edit and proofread copy as needed
• Source images and other content relevant to the conceptualised content.
• Think across different media and different digital formats and write copy accordingly
• Use SEO principles to maximise content reach on websites and blogs
• Monitor Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve current offerings
• Conceptualise marketing campaigns for different client briefs and objectives. Campaigns that include the use of different marketing strategies and tools.
• Strong focus on coming up with innovative media campaigns and ideas for the client.
• Showcasing case studies internally within the organisation which might have / might not have been used by the client which could help in pitching a similar concept to other clients.

Requirements:

• Proven experience as a copywriter
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Excellent time management and organisational skills