Copywriter

Purple Sketch; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Purple Sketch is seeking a content marketer to craft campaigns that drive business outcomes. You will produce precise, credible content for various channels and coordinate with Social Media and Creative teams to develop innovative materials for ongoing projects.

The role requires strong writing, SEO know-how, and the ability to manage multiple projects while meeting deadlines. Prior experience in B2B and B2C storytelling across digital platforms is preferred.

Qualifications

• Excellent written and verbal communication skills.
• Adept at keyword placement and SEO best practices.
• Ability to handle pressure and meet deadlines.
• Knowledge of digital marketing, campaign management, analytics would be an advantage.
• Experience writing for both B2B and B2C storytelling across digital platforms.
• Teamwork, discipline and a positive attitude are must-haves.

Responsibilities

• Create content marketing campaigns to drive business.
• Produce original, precise, clear and credible content for internal and external campaigns as needed.
• Liaise with departments (Social Media, Creative, etc.) to develop innovative content for ongoing projects.
• Manage or create a content and content management system for clients.
• Track analytics to assess content engagement levels.
• Use AI tools where required for copy/content writing.
• Interpret client briefings to develop effective content.
• Manage multiple projects across diverse industry groups.

Skills

Strong writing

Verbal communication

SEO & keywords

Deadline pressure

Digital marketing analytics

B2B & B2C storytelling

Teamwork/positivity

Job description

• Create content marketing campaigns to drive business.
• Produce original, precise, clear, and credible content for internal and external campaigns as needed.
• Liaise with other departments (Social Media, Creative, etc.) and ensure the development of innovative content for ongoing projects on regular basis.
• Manage/create a content and content management system for clients.
• Track analytics to ascertain content engagement levels.
• Use/recommend AI tools wherever required for copy/content writing.
• Interpret client briefings to develop effective content.
• Manage multiple projects across a range of industry groups.

Required Skillset:

• Excellent written and verbal communication skills.
• Adept at keyword placement and SEO best practices.
• Ability to handle pressure and meet deadlines.
• Knowledge of digital marketing, campaign management, analytics, etc. would be an advantage.
• Experience in writing for both B2B and B2C storytelling for all forms of digital platforms would be an advantage.
• Teamwork, discipline, and a positive attitude are must-haves.