Copywriter

Atlys; Delhi; On-site; INR 700,000 - 1,300,000; Full time

Benefits offered by this job

Equity

Health insurance

Paid time off

Lunch & dinner

Learning credits

Relocation support

Tools & equipment

Office amenities

Job summary

Atlys in Delhi is seeking a Copywriter to craft sharp, high-performing creative across paid and digital channels. You’ll work on hooks, scripts, ads, landing pages and campaigns, translating insights into copy that earns attention and drives action.

You should have a strong writing instinct paired with commercial judgment, understanding what makes creative convert, and the ability to iterate quickly from idea to final execution.

Qualifications

• 3+ years of copywriting experience in an agency, startup or digital-first environment.
• Portfolio showing strong ads, scripts or campaigns, ideally with measurable performance.
• Experience in performance marketing campaigns, particularly video ads and digital creative.
• Understanding of direct response principles, hooks, storytelling and conversion-focused messaging across formats.
• Strong creative instincts, ability to move quickly in fast-paced teams and iterate on ideas.

Responsibilities

• Write performance-driven copy across channels including Meta, Google, YouTube, TikTok, LinkedIn and other digital platforms.
• Create scripts and concepts for video ads across UGC, short-form and other performance formats, from first hook through final CTA.
• Develop and test hooks, headlines and messaging angles designed to improve attention, click-through and conversion.
• Turn briefs, customer insights and performance data into creative ideas that are sharp, relevant and easy to execute.
• Move quickly from concept to iteration by staying close to platform trends, learning from what performs and improving creative continuously.

Skills

Copywriting

Performance marketing

Direct response

Portfolio

Creative instincts

Team collaboration

Job description

About Atlys

Our mission is to enable every person on Earth to travel freely.

Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers.

Atlys is changing that. We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early.

The Role

We’re looking for a Copywriter to create sharp, high-performing creative across paid and digital channels.

You’ll work across hooks, scripts, ads, landing pages and campaigns, turning customer insights and performance signals into copy that earns attention and drives action.

This role is for someone who combines strong writing instincts with commercial judgment, understands what makes creative convert, and can move quickly from idea to iteration.

The Job

• Write performance-driven copy across channels including Meta, Google, YouTube, TikTok, LinkedIn and other digital platforms.
• Create scripts and concepts for video ads across UGC, short-form and other performance formats, from first hook through final CTA.
• Develop and test hooks, headlines and messaging angles designed to improve attention, click-through and conversion.
• Turn briefs, customer insights and performance data into creative ideas that are sharp, relevant and easy to execute.
• Move quickly from concept to iteration by staying close to platform trends, learning from what performs and improving creative continuously.

The Ideal Candidate

You’ll Likely Thrive In This Role If You

• Have 3+ years of copywriting experience in an agency, startup or digital-first environment.
• Have worked on performance marketing campaigns, particularly video ads and digital creative.
• Have a portfolio showing strong ads, scripts or campaigns, ideally with evidence of measurable performance.
• Understand direct response principles, hooks, storytelling and conversion-focused messaging across formats.
• Have strong creative instincts, move comfortably in fast-paced teams and know when to keep iterating versus cut an idea quickly.

What You Can Expect

Atlys is built by a small team with outsized ambition, high ownership, and an obsession with doing great work.

Here’s What You Can Expect

• Competitive compensation and equity so you participate in the value you help create.
• Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us.
• A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off.
• Lunch, high tea and dinner at the office, so the basics are taken care of while we build together.
• Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft.
• Relocation support to make moving closer to the team as seamless as possible.
• Great tools to do your best work, including high-spec equipment and software.
• An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator.

Our values shape how we make decisions, work together and build for travelers. The bar is high, the pace is fast, and the way we work is deliberate. Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront.

Come build the intelligence layer for global travel