Copywriter

Blufig; Bengaluru; On-site; INR 420,000 - 800,000; Full time

Benefits offered by this job

Competitive pay

Health insurance

Team environment

Fast-paced work

Impactful work

Job summary

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations.

Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions. This B2B Copywriter role will translate dense technical products into clear, compelling messaging for websites, landing pages, ads, emails, case studies, and LinkedIn.

Qualifications

• 2–4 years of copywriting experience in B2B or agency settings.

Responsibilities

• Write and edit copy across channels: websites, landing pages, ads, emails, case studies, LinkedIn.

Skills

Copywriting

Tech/SaaS writing

Content strategy

Editing

Long-form writing

Tools

WordPress

HubSpot

Email tools

Job description

B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.

Job Description

B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.

Full-time/ 2–4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What You'll Do

• Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
• Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
• Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
• Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
• Own the editorial process from brief to final draft: including SM calendars, strategy, revisions, stakeholder feedback cycles, and approvals.
• Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
• Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.

Requirements

What we're looking for

Skills & Experience

• 2–4 years of copywriting experience, preferably in a B2B or agency context.
• Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
• Strong grasp of content strategy: why a piece exists, not just how it reads.
• Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
• Excellent editing instincts, ability to improve others' drafts as naturally as your own.

Traits we value

• Curious and critical: you ask why before you ask how.
• Comfortable with ambiguity: you can shape a brief that arrives half-formed.
• Detail-obsessed without losing the big picture.
• Fast, without sacrificing craft: agency pace is real.
• Collaborative and ego-light; great ideas can come from anywhere.

Your AI edge

This is not optional. AI fluency is a core expectation for this role.

Writing & ideation

• Use LLMs to prototype angles, headlines, and structures before committing to a direction.
• Generate first-draft variations at speed and select or synthesize the strongest output.

Humanizing & quality

• Detect and eliminate AI-sounding patterns; vague assertions, filler phrases, hollow enthusiasm.
• Infuse client voice, specificity, and editorial judgment into AI-assisted drafts.

Efficiency & workflow

• Build repeatable AI-assisted workflows for research, brief-parsing, and content repurposing.
• Cut non-creative time so more hours go into strategy and craft.

Prompt craft

• Write precise, context-rich prompts that produce usable output on the first or second try.
• Iterate prompts the way you'd iterate copy; with intent, not guesswork.

Nice to have

• Experience with SEO fundamentals: keyword mapping, on-page optimization, content clustering.
• Familiarity with CMS platforms (WordPress, HubSpot) and brief knowledge of email tools.
• Exposure to ABM (account-based marketing) content strategies.
• Basic understanding of the B2B sales funnel and how content maps to buying stages.

Benefits

• Competitive salary and benefits package.
• Health insurance for you and your family.
• Opportunity to work with a talented and passionate team.
• Fast-paced and dynamic work environment.
• The chance to make a real impact on our clients' businesses.

Job Types

Full-time, Permanent