copywriter

CRED; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

In-house pantry with meals

Paid sick leaves

Comprehensive health insurance

Job summary

A community-driven company in Bengaluru is looking for a Copywriter to elevate its brand voice. The ideal candidate will own CRED’s voice across various channels, driving narratives and ensuring unified storytelling. They must understand audience engineering and have a strong perspective on excellent writing. This role offers a collaborative, creative environment with exceptional talent around you. Join us if you are inspired by innovative communication and want to work in a trust-based culture.

Qualifications

• Experience in creative or copy teams, improving quality through structure.
• Ability to articulate intent and simplify complexity.
• Capacity to switch between executive and craft conversations.
• Bring a point of view.
• Can provide decisive feedback.
• Have led creative or copy teams before, and elevated their quality through structure.
• Can switch between executive conversations and craft conversations with ease.
• Read widely, think deeply, and have a point of view on what excellent writing looks like in products, brands, and platforms.

Responsibilities

• Own CRED’s voice across all platforms and protect brand standards.
• Drive narratives across various campaigns and products.
• Lead storytelling across functions to ensure unified messaging.
• Create communication frameworks for products and experiences.
• Architect communication frameworks for new products, verticals, and experiences. Defend quality, articulate rationale, and negotiate for the time and space great work needs.
• Set up a culture of writing that’s bold, elegant, intelligent, and unmistakably CRED: across everything from a push notification to a brand film.
• Bring clarity in ambiguity: simplify the complex, challenge the obvious, and articulate intent without losing nuance.

Skills

Understanding tone and semiotics

Audience engineering

Leadership and feedback skills

Creative team management

Point of view in communication

Job description

Join to apply for the copywriter role at CRED

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What is CRED?

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. A community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. To build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

Here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? The answer: something close to what we have at CRED; CRED just has it better.

Visibility is easy. Memorability is earned. At CRED, we build the latter. Where words aren’t just written, they’re engineered to stay. They make people feel something. They make them think twice before settling for less. They shape decisions, sharpen products, and signal intent. We’re looking for someone who can lead that craft with clarity, taste, and conviction.

What will you do?

• Own CRED’s voice across the ecosystem: product, marketing, campaigns, comms – raise the standard, protect it, and evolve it.
• Actively shape the organisation’s understanding of language: how it drives perception, behaviour, and trust.
• Drive narratives for major launches across app, films, brand campaigns, activations, and content platforms. The idea starts with you; the execution carries your fingerprints.
• Lead cross‑functional storytelling: ensuring product, design, marketing, and PR speak with one voice and one level of intelligence.
• Architect communication frameworks for new products, verticals, and experiences. Defend quality, articulate rationale, and negotiate for the time and space great work needs.
• Set up a culture of writing that’s bold, elegant, intelligent, and unmistakably CRED: across everything from a push notification to a brand film.
• Bring clarity in ambiguity: simplify the complex, challenge the obvious, and articulate intent without losing nuance.

You should apply if you:

• Understand tone, semiotics, audience engineering, and the psychology behind how language moves people.
• Are a thinker who knows the difference between humor and wit, and between confidence and noise.
• Are a leader who can critique, elevate, and build.
• Bring a point of view.
• Can provide decisive feedback.
• Have led creative or copy teams before, and elevated their quality through structure.
• Can switch between executive conversations and craft conversations with ease.
• Read widely, think deeply, and have a point of view on what excellent writing looks like in products, brands, and platforms.

How is life at CRED?

Working at CRED would instantly make you realize one thing: you are working with the best talent around you. Not just in the role you occupy, but everywhere you go. Talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, an athlete, maybe a magician. At CRED people always have talent up their sleeves. With the right company, even conversations can be rejuvenating. At CRED, we guarantee a good company.

Hard truths: pushing oneself comes with the role. And we realise pushing oneself is hard work. Which is why CRED is in the continuous process of building an environment that helps the team rejuvenate themselves: included but not limited to a stacked, in‑house pantry, with lunch and dinner provided for all the team members, paid sick leaves, and a comprehensive health insurance.

To make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. There are no job designations because you will be expected to hold down roles that cannot be described in one word. Since trust is a major virtue in the community we have built, we make it a point to highlight it in the community behind CRED: all our team members get their salaries before their joining date. A show of trust that speaks volumes because of the skin in the game.

There are many more such eccentricities that make CRED what it is but that’s for one to discover. If you feel at home reading this, get in touch.

Legal & Recruitment Notes

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Transportation, Logistics, Supply Chain & Storage