Content Writer (Malayalam)

sugar.fit; Karnataka; On-site; INR 550,000 - 650,000; Full time

Job summary

sugar.fit in Karnataka, India seeks a creative content writer fluent in Malayalam and English to craft scripts for digital performance ads across platforms. This role focuses on short- and long-form video scripts aimed at driving CTR and conversions, with in-person collaboration across marketing, design, and video teams.

Requirements include 2–3 years of digital campaign writing experience, strong storytelling, and knowledge of performance marketing metrics.

Qualifications

• 2–3 years of writing content for digital/performance marketing campaigns.
• Proficient in Malayalam and English with concise, attention-grabbing scripting.
• Experience with D2C brands or digital agencies is a plus.

Responsibilities

• Write engaging, high-converting scripts for digital performance ads and video content.
• Collaborate with marketing, design, and video production teams to align scripts with brand voice and goals.
• Analyze ad performance to improve CTR, engagement, and conversions.
• Generate multiple script variations.
• Direct shoots to bring scripts to life.
• Stay updated with digital content trends in regional markets.

Skills

Malayalam writing

English writing

Scriptwriting

Content marketing

Performance marketing

Job description

Role Overview

We are looking for a creative and performance-driven content writer proficient in Malayalam and English, with prior experience writing scripts for digital performance ads across platforms.

Please note that experience writing scripts for digital platforms like Instagram and Facebook is required. We are not looking for traditional cinema or movie scriptwriters.

Key Responsibilities (KRAs)

• Write engaging, high-converting scripts for digital performance ads and video content (short-form and long-form).
• Collaborate with marketing, design, and video production teams to ensure script alignment with brand voice and campaign goals.
• Analyze ad performance and iterate scripts to improve CTR, engagement, and conversions.
• Generate multiple script variations.
• Direct shoots to ensure the written scripts come to life.
• Stay updated with digital content trends and references, especially in regional markets.

Key Requirements

• Strong command over written Malayalam and English.
• 2–3 years of experience writing content for digital/performance marketing campaigns.
• Understanding of performance marketing metrics and storytelling techniques that drive conversions.
• Ability to write concise, attention-grabbing scripts tailored for short attention spans.
• Experience working with D2C brands or digital agencies is a plus.

Pay: ₹550,000.00 - ₹650,000.00 per year

Work Location: In person