Content Writer

MINDMINE BRAND COMMUNICATIONS; Ernakulam; On-site; INR 350,000 - 550,000; Full time

Job summary

MINDMINE BRAND COMMUNICATIONS is seeking a creative Content Writer to craft copy for social media, websites, ads, and video scripts. You will work with designers, web managers, and account directors to ensure content aligns with client objectives.

The role requires strong English writing skills; Malayalam proficiency is highly preferred for local campaigns. You will contribute to SEO-driven content, AI-assisted ideation, and maintain brand tone across formats.

Qualifications

• Proven experience as a Content Writer or Copywriter in advertising or digital agency.
• Excellent writing and editing in English; Malayalam fluency preferred for local campaigns.
• Strong understanding of digital marketing, including social media and website copy.
• Experience using AI tools for ideation and workflow optimization.
• Portfolio demonstrating short-form ad copy and long-form content.

Responsibilities

• Brand storytelling across social media, websites, landing pages, and emails.
• Scriptwriting for promotional videos and reels with pacing and visuals in mind.
• Campaign ideation with the creative team for ad campaigns including luxury/heritage brands.
• Content optimization with SEO and Generative Engine Optimization (GEO).
• Tone management to ensure brand consistency across all channels.

Skills

Brand storytelling

Scriptwriting

Campaign ideation

SEO/content optimization

Tone adaptation

English writing

Malayalam fluency

AI content ideation tools

Tools

Meta Ads

LinkedIn

AI tools for content ideation

Job description

At MINDMINE BRAND COMMUNICATIONS, we are a creative agency driven by a dynamic mix of young talent and experienced professionals. We specialize in crafting compelling brand stories through innovative concepts, strong visual narratives, and strategic messaging. Collaboration and experimentation are at the heart of our culture. If you thrive in a fast-paced environment that values fresh ideas and impactful communication, you’ll feel right at home here.

The Role:

We are looking for a creative and strategic Content Writer to become the voice behind our brand narratives. In this role, you will craft compelling copy across a variety of mediums - from high-converting digital ads and engaging social media campaigns to website content and cinematic video scripts. You will work closely with our visual designers, web managers, and account directors to ensure every piece of content aligns perfectly with our clients' strategic objectives.

What You’ll Do:

• Brand Storytelling: Write clear, engaging, and persuasive copy for social media, websites, landing pages, and email campaigns.
• Scriptwriting: Develop compelling scripts for promotional videos, Instagram Reels, and corporate animations, keeping pacing and visual cues in mind.
• Campaign Ideation: Collaborate with the creative team to brainstorm concepts and taglines for comprehensive ad campaigns, including luxury and heritage brands.
• Content Optimization: Write with intent, incorporating SEO best practices and adapting to emerging search behaviors like Generative Engine Optimization (GEO).
• Tone Management: Seamlessly adapt your writing style and tone to suit diverse client portfolios, ensuring brand consistency across all touchpoints.

What You Bring:

• Experience: Proven experience as a Content Writer, Copywriter or similar role, preferably within an advertising or digital agency.
• Language Proficiency: Exceptional writing and editing skills in English. Impeccable proficiency in Malayalam is highly preferred for crafting culturally resonant local campaigns.
• Modern Skillset: A strong understanding of digital marketing nuances, including crafting copy for Meta Ads and LinkedIn. Experience leveraging AI tools for content ideation and workflow optimization is a strong plus.
• Attention to Detail: A sharp eye for grammar, syntax and formatting, with a commitment to delivering error-free work under tight deadlines.

• Portfolio: A strong portfolio demonstrating versatility across short-form ad copy and long-form content.