Content Strategist

Raptee.HV; Chennai District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Fast-paced work environment

Opportunities for professional advancement

Collaborative culture

Job summary

A full-stack electric motorcycle startup in Chennai seeks a creative Content Strategist to produce compelling content across platforms. The ideal candidate should have a degree in marketing or communications and 1-2 years of agency experience in social media marketing. Responsibilities include researching trends, generating content, and collaborating with teams to ensure brand alignment. The role offers opportunities for professional advancement in a dynamic environment with a focus on collaboration and creativity.

Qualifications

• 1-2 years of experience in social media marketing with an agency background.
• Strong content creative and design skills.
• Ability to write effective copy.

Responsibilities

• Research the latest trends in the automotive industry.
• Generate engaging and informative content for various platforms.
• Collaborate with teams to develop content strategies.

Skills

Content creation

Social media marketing

SEO optimization

Research skills

Interpersonal skills

Education

Bachelor's or master's degree in marketing, Communications, or a related field

Tools

Social media analytics tools

Job description

Who Are We

Raptee.HV is a full‑stack electric motorcycle startup with a very strong technical moat, founded in 2019 by four engineers from Chennai (Ex Tesla, Wipro), working on bringing a no‑compromise upgrade motorcycle to an otherwise scooter‑only EV market. Raptee is incubated at CIIC & ARAI.

Role Overview

We are looking for a creative, detail‑oriented Content Strategist to join our team. The ideal candidate will have a passion for crafting compelling content, strong research skills, and the ability to adapt their writing style for different audiences and platforms.

What You’ll Do

• Researching and staying up to date with the latest developments, trends, and innovations in the automotive industry
• Generating engaging and informative content for various platforms, including articles, blog posts, product descriptions, social media posts, email newsletters, and more
• Collaborating with subject matter experts, designers, and marketing teams to brainstorm ideas and develop content strategies that align with our brand objectives
• Writing clear, concise, and accurate copy that showcases our products, services, and expertise in the automotive field
• Optimizing content for search engines (SEO) and ensuring that it adheres to our brand guidelines and style standards
• Proofreading and editing content to ensure clarity, coherence, and grammatical accuracy
• Monitoring and analyzing the performance of content campaigns and making data‑driven recommendations for improvement
• Contributing to the development of content calendars, editorial plans, and other content‑related initiatives

Who Can Apply?

• Bachelor's or master's degree in marketing, Communications, or a related field.
• Minimum of 1‑2 years of experience in social media marketing with Agency background. Strong content creative and design skills, with experience using smart tools to curate engaging content for social media platforms.
• Excellent communication and interpersonal skills, with the ability to write effective copy and engage with our audience on social media platforms.
• Familiarity with social media analytics and reporting tools.
• Knowledge of the latest social media trends and best practices.

Why Join Us?

• Opportunity to work in a fast‑paced and dynamic environment.
• Opportunities for professional advancement as the company undergoes expansion.
• A culture that fosters collaboration and creativity within the team.
• Collaborate closely with seasoned experts in the field.
• Gaining an entry point into the field of automobile development.