Content Specialist

The Brihaspati Infotech Pvt. Ltd.; Mohali; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Brihaspati Infotech Pvt. Ltd. is seeking a seasoned Content Specialist in Mohali to craft high-quality digital content across websites, blogs, and social channels. The role requires strong writing, editing, and research skills, with a focus on engaging content and adherence to the brand voice.

You will collaborate with marketing and design teams, plan content calendars, and optimize content for SEO and audience engagement while meeting deadlines and maintaining consistency.

Qualifications

• 12 years of experience in content writing or digital marketing.
• Excellent writing and editing skills with strong command of English.
• Ability to plan, research, and translate business goals into content.

Responsibilities

• Create high-quality content for websites, blogs, social media.
• Research trends and audiences to develop valuable content.
• Write and edit blogs, website copy, and marketing materials.
• Ensure content aligns with brand voice and SEO basics.
• Collaborate with designers and marketing teams to execute content campaigns.
• Maintain content calendars and plan campaigns.
• Repurpose content for different platforms.
• Track basic performance metrics and optimize.

Skills

Content writing

Editing

SEO basics

Research

Deadline-driven

Communication

Team collaboration

Independent work

Tools

WordPress

SEO tools

Google Analytics

Canva

CMS

Job description

Content Specialist

Experience: 12 Years

Employment Type: Full-time

Department: Marketing / Content

Location: [Location]

About the Role

We are looking for a creative, detail-oriented, and proactive Content Specialist with 12 years of experience to join our team. The ideal candidate should have excellent writing skills, a strong understanding of digital content, and the ability to create content that is engaging, relevant, and aligned with business objectives.

Key Responsibilities

• Create high-quality and engaging content for websites, blogs, social media, email campaigns, and other digital platforms.
• Research industry trends, competitors, target audiences, and relevant topics to develop valuable content.
• Generate creative content ideas aligned with brand objectives and audience interests.
• Assist in developing and maintaining content calendars and content plans.
• Write and edit blogs, articles, website copy, social media captions, marketing materials, and other communication pieces.
• Ensure content is grammatically correct, clear, engaging, and consistent with the brand's tone and voice.
• Apply basic SEO principles, including keyword research and content optimization.
• Review and improve existing content for readability, relevance, SEO, and engagement.
• Collaborate with designers, social media managers, marketing teams, and other stakeholders to execute content initiatives.
• Support the planning and execution of content campaigns and promotional activities.
• Repurpose existing content into different formats and for different platforms.
• Track basic content performance metrics and suggest improvements based on insights.
• Stay updated with content marketing trends, social media trends, SEO developments, and industry best practices.
• Ensure timely delivery of content while maintaining quality and consistency.

Required Skills

• 12 years of experience in content writing, content marketing, digital marketing, or a similar role.
• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary, and sentence structure.
• Strong research, writing, editing, and proofreading skills.
• Creative mindset with the ability to generate fresh content ideas.
• Basic understanding of SEO and content optimization.
• Understanding of social media platforms and digital content formats.
• Ability to understand different audiences and adapt content accordingly.
• Strong attention to detail and ability to meet deadlines.
• Good communication and collaboration skills.
• Ability to work independently as well as within a team.

Good to Have

• Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Familiarity with WordPress or other Content Management Systems.
• Basic understanding of Google Analytics or other content performance tools.
• Experience creating content for LinkedIn and other social media platforms.
• Familiarity with Canva or similar tools.
• Experience using AI-assisted content tools while maintaining originality, accuracy, and brand voice.

What Were Looking For

We are looking for someone who can write exceptionally well while also thinking beyond just writing. The ideal candidate should be able to understand the purpose of a piece of content, identify the target audience, suggest relevant ideas, and contribute to the overall content planning process.

A strong candidate will be creative, curious, proactive, adaptable, and eager to learn, with the ability to balance creativity with business objectives.

Key Success Measures

• Quality and consistency of content
• Timely delivery of content
• Engagement and performance of published content
• Contribution of new content ideas
• SEO and content optimization
• Consistency with brand voice and communication guidelines