Content Specialist

Virtusa; Bengaluru; Sur place; INR 600 000 - 1 000 000; Plein temps

Résumé du poste

Virtusa in Bengaluru, India seeks a Content Specialist with 2+ years to craft compelling brand content, support employer branding, and drive engagement across blogs, social, and campaigns. You will collaborate with marketing, HR, and design teams, maintain editorial calendars, apply SEO best practices, and measure performance to optimize messaging.

The role emphasizes storytelling, proofreading, and coordinating cross-functionally to elevate the brand.

Qualifications

• 2+ years of content writing, marketing communications, or copywriting experience.
• Experience in IT/Tech or corporate communications is preferred.
• Bachelor's degree in English, journalism, communications, marketing, or related field.
• Strong grammar, editing, and proofreading skills.

Responsabilités

• Create, edit, and proofread engaging copy for blogs, emails, newsletters, social posts, landing pages, and internal collateral.
• Conceptualize and execute recruitment marketing content and employer branding campaigns.
• Maintain monthly editorial calendars and ensure alignment with global brand guidelines.
• Collaborate with marketing, HR, and design teams to produce persuasive narratives.
• Apply SEO best practices and track engagement metrics to optimize messaging.

Connaissances

Storytelling

Editing & proofreading

SEO basics

Social media publishing

Organization & deadlines

Formation

Bachelor's degree in English / Journalism / Communications

Description du poste

Role Summary

We are seeking a creative, detail-oriented Content Specialist with 2+ years of experience to join our Talent Marketing team. In this role, you will craft compelling content that highlights our brand, elevates employer branding initiatives, and drives engagement across digital channels, social media, internal platforms, and recruitment campaigns.

• Content Creation & Copywriting: Write, edit, and proofread engaging copy for blogs, email campaigns, newsletter features, social media, landing pages, and internal communication collateral.
• Talent Marketing & Employer Branding: Conceptualize and execute content campaigns focused on recruitment marketing, employee spotlights, cultural initiatives, and talent acquisition programs.
• Content Planning & Management: Maintain monthly editorial calendars, ensuring consistent, timely deliverables and alignment with global brand guidelines.
• Stakeholder & Cross-Functional Collaboration: Partner closely with marketing lead, recruitment teams, HR, and graphic designers to translate key objectives into clear, persuasive narratives.
• Optimization & Performance: Apply SEO best practices to web content and track performance metrics (engagement, click-through rates, reach) to continuously optimize messaging strategies.

Job Requirements

Role Summary

We are seeking a creative, detail-oriented Content Specialist with 2+ years of experience to join our Talent Marketing team. In this role, you will craft compelling content that highlights our brand, elevates employer branding initiatives, and drives engagement across digital channels, social media, internal platforms, and recruitment campaigns.

Key Responsibilities

• Content Creation & Copywriting: Write, edit, and proofread engaging copy for blogs, email campaigns, newsletter features, social media, landing pages, and internal communication collateral.
• Talent Marketing & Employer Branding: Conceptualize and execute content campaigns focused on recruitment marketing, employee spotlights, cultural initiatives, and talent acquisition programs.
• Content Planning & Management: Maintain monthly editorial calendars, ensuring consistent, timely deliverables and alignment with global brand guidelines.
• Stakeholder & Cross-Functional Collaboration: Partner closely with marketing lead, recruitment teams, HR, and graphic designers to translate key objectives into clear, persuasive narratives.
• Optimization & Performance: Apply SEO best practices to web content and track performance metrics (engagement, click-through rates, reach) to continuously optimize messaging strategies.

Qualifications & Requirements

Education

Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

Experience

Experience: 2+ years of hands-on experience in content writing, marketing communications, or copywriting (preferably in the IT/Tech or Corporate Communications sector).

Key Skills

• Strong narrative and storytelling ability with impeccable grammar, editing, and proofreading skills.
• Familiarity with employer branding strategies and recruitment marketing trends.
• Basic understanding of SEO concepts and social media publishing tools.
• Excellent organizational skills with the ability to manage multiple deadlines in a fast-paced environment.

Work Experience

25years