Content, Platform and Audience Development Manager - FTC For 6 months

Economist Group; Gurugram District; Hybrid; INR 1,500,000 - 2,300,000; Full time

Job summary

Economist Group is seeking a Manager, Content Marketing to partner with internal and external stakeholders to create compelling content across our platforms. Using real-time audience insights, you will develop a robust content mix and distribute it to target audiences, while shaping a strategic amplification plan to raise awareness and engagement of our brand.

The role requires experience in content-led marketing, strong storytelling, and the ability to coordinate with multiple teams to deliver

Qualifications

• Experience creating content-led marketing strategies.
• Strong ability to translate insights into content plans.
• Proven track record of writing and editing compelling copy.

Responsibilities

• Identify content needs with policy and insights teams across platforms.
• Create a thematic content calendar across Economist Enterprise partnerships and global moments.
• Recommend content by audience segment using data analytics of performance.
• Coordinate with internal and external stakeholders to secure and create content.
• Develop content across video, data points, articles, op-eds, QAs and newsletters to maximize engagement.
• Tailor content to channel and medium, ensuring consistency across sites and social channels.
• Amplify content through Economist Enterprise social channels and a robust amplification plan.
• Manage budget, allocate commissioning budget, code invoices and track spend.

Skills

Content marketing strategy

Stakeholder management

Analytics & data-driven decisionmaking

Copywriting & storytelling

Project management

Cross-functional collaboration

Job description

Job Summary

The manager, content marketing will partner with internal and external stakeholders to create compelling content that resonates with target audience(s) across our range of platforms. Using real-time audience and platform insights, the content manager will develop a robust content mix, working with internal stakeholders to distribute this among target audience(s). They will also be responsible for creating and implementing a strategic amplification plan designed to raise awareness, engagement and consideration of our brand.

Responsibilities

• Work with the policy and insights team to identify the content needs and opportunities among our target audience(s) across our range of platforms.
• Create a thematic content calendar that represents the work done across the full range of Economist Enterprise partnerships and connects to key global moments that resonate with the brand
• Recommend content areas and messaging by audience segment, driven by a solid understanding of the data and analytics of content performance
• Act as a point of contact/coordinate with internal and external stakeholders to secure and create content, ensuring all necessary processes are adhered to
• Work collaboratively with multiple stakeholders to develop a range of content (video, data points, articles, op-eds, QAs, newsletters and more), designed to maximise engagement with core audience segments
• Tailor content to be suitable to the channel and medium that it will appear in
• Work with colleagues across the marketing team to ensure a consistent strategy to our content approach across all websites and social channels
• Ensure platforms deliver the best possible user experience - optimising content signposting to deliver maximum audience engagement
• Work with the social media team to amplify content across Economist Enterprise s social channels
• Develop and implement a robust amplification plan to drive awareness of Economist Enterprise s strategic initiatives (e.g. The Food Imperative, The Future of Trade) - timed to drive awareness at key moments of interest to the Economist Enterprise brand (e.g., key events), as well as alongside global moments (e.g. COP, Davos)
• Keeping track of the budget, allocating the commissioning budget, coding invoices and tracking the spend

The ideal skills for this role are:

• Previous experience creating content-led marketing strategies preferred
• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Excellent verbal and written communications skills
• Ability to leverage analytics and data to inform content development
• Strong ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects
• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.