Content, Platform and Audience Development Manager - FTC for 6 months

theeconomistgroup; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

The Economist Group is seeking a Content Marketing Manager to drive engaging content across Economist Enterprise platforms. You will partner with policy and insights teams, develop a robust content calendar, and coordinate across stakeholders to deliver video, articles, op-eds, and newsletters that resonate with target audiences.

You will leverage analytics to guide content decisions, tailor messaging per channel, and work with the marketing team to maintain a consistent strategy across all

Qualifications

• Experience creating content-led marketing strategies for business audiences.
• Understanding how executives use policy research and thought leadership to drive objectives.
• Strong written and spoken communication skills.
• Ability to leverage analytics to inform content development.
• Proven track record of coordinating with multiple stakeholders.

Responsibilities

• Work with policy and insights teams to identify content needs across platforms.
• Create a thematic content calendar for Economist Enterprise partnerships and global moments.
• Recommend content areas by audience segment based on data and analytics.
• Coordinate with internal and external stakeholders to secure and produce content.
• Develop a range of content (video, data points, articles, op-eds, newsletters) to maximise engagement.
• Tailor content to each channel and ensure consistency across websites and social channels.

Skills

Content marketing strategy

Policy research / thought leadership

Verbal & written communications

Analytics & data

Stakeholder management

Copywriting

Project management

Time management

Job description

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.

Content, platform and audience development

The manager, content marketing, will partner with internal and external stakeholders to create compelling content that resonates with target audience(s) across our range of platforms. Using real-time audience and platform insights, the content manager will develop a robust content mix, working with internal stakeholders to distribute this among target audience(s). They will also be responsible for creating and implementing a strategic amplification plan designed to raise awareness, engagement and consideration of our brand.

Responsibilities

• Work with the policy and insights team to identify the content needs and opportunities among our target audience(s) across our range of platforms.
• Create a thematic content calendar that represents the work done across the full range of Economist Enterprise partnerships and connects to key global moments that resonate with the brand
• Recommend content areas and messaging by audience segment, driven by a solid understanding of the data and analytics of content performance
• Act as a point of contact/coordinate with internal and external stakeholders to secure and create content, ensuring all necessary processes are adhered to
• Work collaboratively with multiple stakeholders to develop a range of content (video, data points, articles, op-eds, Q&As, newsletters and more), designed to maximise engagement with core audience segments
• Tailor content to be suitable to the channel and medium that it will appear in
• Work with colleagues across the marketing team to ensure a consistent strategy to our content approach across all websites and social channels
• Ensure platforms deliver the best possible user experience - optimising content signposting to deliver maximum audience engagement
• Work with the social media team to amplify content across Economist Enterprise's social channels
• Develop and implement a robust amplification plan to drive awareness of Economist Enterprise's strategic initiatives (e.g. The Food Imperative, The Future of Trade) - timed to drive awareness at key moments of interest to the Economist Enterprise brand (e.g. key events), as well as alongside global moments (e.g. COP, Davos)
• Keeping track of the budget, allocating the commissioning budget, coding invoices and tracking the spend

Ideal skills for this role

• Previous experience creating content-led marketing strategies preferred
• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Excellent verbal and written communications skills
• Ability to leverage analytics and data to inform content development
• Strong ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects
• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy
• Curiosity, intelligence, enthusiasm, motivation and a "growth mindset".
• Ability to meet deadlines and prioritise work effectively
• Strong interpersonal skills, ability to work well in a team