Content Operations Intern

AppsForBharat; Bengaluru; On-site; INR 279,000 - 335,000; Full time

Job summary

AppsForBharat is seeking a Content Ops Intern to own and operate the Mandir feature end-to-end from HSR Layout, Bengaluru. This internship blends devotional understanding with content creation, operations, CRM execution, and AI-driven workflows.

The role targets fast execution and continuous system improvement. The position emphasizes strong devotional knowledge, CMS proficiency, and ability to implement end-to-end campaigns while improving efficiency.

Qualifications

• Strong devotional context and sensitivity to religious sentiment.
• Proven ability to work with CMS tools and content workflows.
• Creative copywriting skills for devotional content.
• Familiarity with AI-assisted writing and prompting workflows.
• Basic understanding of lifecycle marketing or CRM concepts.
• Ability to analyze content performance and derive insights.

Responsibilities

• Own end-to-end Mandir feature operations and CMS content updates.
• Create devotional content formats, messaging, and copy.
• Produce devotional music/content using AI tools where appropriate.
• Execute CRM campaigns across push, WhatsApp, and SMS channels.
• Translate temple operations into digital workflows and reduce manual effort.
• Coordinate across CMS, product, ground operations, and social/content analytics.

Skills

Devotional context

Operations mindset

CMS tools

Creative writing

AI prompting

CRM basics

Social media analytics

Problem solving

Tools

CMS tools

Job description

Content Ops Intern

Location : HSR Layout, Bengaluru

Role Type : Full-time Internship

Duration : 3 months (Performance-based PPO)

About AppsForBharat

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, we are one of India’s fastest-growing Series C consumer-tech companies. Our flagship product, Sri Mandir , is the world’s largest platform for Hindu devotees—powering rituals, devotional content, personalized experiences, and a thriving spiritual ecosystem. India’s $44B devotion economy is still largely offline. We are digitizing this space by building scalable, meaningful, and deeply cultural experiences.

About the Role

We are looking for a Content Ops Intern to own and operate the Mandir feature end-to-end. This is a highly execution-driven role combining devotional understanding, content creation, operations, CRM execution, and AI-led workflows. This role is ideal for someone who can think deeply, execute fast, and continuously improve systems.

Key Responsibilities

• Mandir Feature Ownership
• Own end-to-end operations of the Mandir feature
• Create and manage service/store pages within CMS
• Regularly update: Dates Availability Quantities/configurations Content & Creative Execution
• Create devotional content (copy, formats, messaging)
• Produce devotional music/content using AI tools
• Ensure cultural and religious sensitivity in all outputs
• CRM Campaign Execution
• Execute campaigns across: Push Notifications WhatsApp SMS
• Use tools like MoEngage and Gupshup : Understand and implement: User journeys Segmentation Campaign flows
• Operations & Process Optimization Translate on-ground temple operations into digital workflows Identify inefficiencies and reduce manual effort over time
• Coordinate across: CMS Product Ground operations Social Media & Content Analytics Assist in content uploads across platforms
• Track and analyze performance metrics (engagement, reach, CTR, etc.) Derive insights to improve content performance

What We’re Looking For

1. Strong Devotional Context Deep understanding of Hindu devotional ecosystem (aartis, bhajans, rituals) High sensitivity to religious sentiment
2. Operations Mindset (Critical) Comfortable working with CMS tools Strong execution ability and attention to detail Ability to simplify and optimize workflows
3. Creative & Content-Oriented Strong instinct for devotional content and storytelling Ability to write compelling copy Interest in AI-led content/music creation
4. AI & Prompting Skills Familiarity with tools like: ChatGPT, Claude, Perplexity, Gemini Understanding of prompting and AI-assisted workflows
5. Basic CRM Understanding Exposure to lifecycle marketing or CRM tools Understanding of user journeys and campaign execution
6. Social Media & Analytics Awareness Basic knowledge of social media platforms and publishing Ability to analyze content performance metrics
7. Problem Solving (P0 Skill) Strong thinking ability Structured approach to solving ambiguous problems Nice to Have Prior experience with CMS tools or content operations Exposure to devotional/spiritual content creation Experience working with marketing automation tools

Why Join Us

• Real Ownership : Run a core feature end-to-end
• High Learning Curve : Work across content, ops, CRM, and AI
• Impact at Scale : Build for millions of devotees
• Fast Growth : PPO based on performance

Pay: ₹25,** - ₹30,** per month

Work Location: In person