Content Marketing Manager

Aftershoot; Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Aftershoot is seeking a Content Marketing Manager to lead our content strategy and output for a global community of photographers. You will write and edit content that resonates with professional photographers, manage multiple content formats, and drive signups and trials through MOFU/BOFU content and ebooks.

You will oversee SEO, distribution, and partnerships, while coordinating with design, product, and lifecycle teams to maintain consistent brand voice and impactful storytelling.

Qualifications

• 4-5 years of content marketing experience, ideally at a SaaS company (B2B or B2SMB).
• A portfolio that includes long-form and conversion-focused work: ebooks or gated content, MOFU/BOFU blogs, comparison pages.
• Strong hands-on SEO skills: you've written briefs, grown organic traffic and MQLs, and can show results.
• Experience distributing and repurposing content across channels (not only creating it).
• A sharp editorial eye: you can take a freelancer's draft and make it publishable, and you understand the difference between 'fine' and 'good'.
• A track record of owning projects end-to-end with minimal supervision.
• Comfort with analytics and SEO tools (GA4, Search Console, PostHog, Ahrefs or Semrush, or similar).
• Familiarity with photography or creator tools is a plus.

Responsibilities

• Shape the content strategy and own its execution from planning to publishing without hand-holding.
• Grow the Aftershoot blog into the go-to resource for photographers, optimized for search and AI responses.
• Create long-form, conversion-focused content driving signups and trials (MOFU/BOFU blogs, guides, ebooks, templates).
• Lead SEO and AEO keyword research, briefs, internal linking, and content refreshes.
• Own distribution across newsletter, social, and partner channels; repurpose content for max reach.
• Manage freelancers and agencies; perform final quality checks on publish.
• Interview photographers, product teams, and internal experts to ensure authentic, insightful content.
• Track traffic, rankings, conversions, and pipeline contributions; report and act on insights.
• Collaborate with design, product, SEO, and lifecycle teams to keep messaging and brand voice aligned.

Skills

Content strategy

SEO

Writing

Analytics

Project management

Editorial judgment

Cross-channel distribution

Freelancer management

Tools

GA4

Search Console

PostHog

Ahrefs

Semrush

Job description

At Aftershoot, we’re building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.

From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

We’re a fast-growing, passionate team backed over 200K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.

Our mission is clear: Become the default companion for every photographer in the world.

If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we’d love to meet you.

Let’s create the future of AI in photography, together.

Your Mission

As a Content Marketing Manager, you'll be responsible for executing the company's content strategy and driving engagement through various channels. We're seeking a creative individual with strong writing skills and the ability to produce content that resonates with our audience of professional photographers.

What You Will Do

• Help shape the content strategy and own its execution: from planning and briefing to writing, editing, and publishing, without needing hand-holding
• Grow the Aftershoot blog into the go-to resource for photographers, built to rank in search and show up in AI answers
• Create long-form, conversion-focused content that drives signups and trials, including MOFU/BOFU blogs, comparison and alternative pages, ebooks, guides, templates, and gated assets
• Run the SEO and AEO process for content: keyword and intent research, detailed briefs, internal linking, and regular refreshes of existing pages
• Own distribution and repurposing for everything we publish, so each piece reaches photographers across newsletter, social, and partner channels
• Manage freelancers and agencies, and be the final quality check on everything that goes live
• Interview photographers, product teams, and internal experts so the content carries real insight instead of rewriting what already ranks
• Track performance (traffic, rankings, conversions, trials, and pipeline contribution), report on it regularly, and turn what you learn into action
• Work with design, product, SEO, and lifecycle teams to keep messaging and brand voice consistent

What We're Looking For

• 4-5 years of content marketing experience, ideally at a SaaS company (B2B or B2SMB)
• A portfolio that includes long-form and conversion-focused work: ebooks or gated content, MOFU/BOFU blogs, comparison pages
• Strong hands-on SEO skills: you've written briefs, grown organic traffic and MQLs, and can show results
• Experience distributing and repurposing content across channels (not only creating it)
• A sharp editorial eye: you can take a freelancer's draft and make it publishable, and you understand the difference between "fine" and "good"
• A track record of owning projects end-to-end with minimal supervision
• Comfort with analytics and SEO tools (GA4, Search Console, PostHog, Ahrefs or Semrush, or similar)
• Familiarity with photography or creator tools is a plus

You will work with

• Captain: Vrushti
• Team Members: Sriyanka, Vasundhara and the rest of the Aftershoot team.