Content Marketer

GoSuper EdTech; Bengaluru; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

GoSuper EdTech seeks a Content Marketer to turn ideas, research, and product features into clear content across blogs, social, emails, and website copy. You will collaborate with a Senior Marketing Consultant and contribute to content marketing, SEO, and growth initiatives.

From audience research to publishing and performance analysis, you’ll own end-to-end content, repurpose assets, and support campaigns and sales enablement in the education technology space.

Qualifications

• 1-4 years of experience in content marketing or related role.
• Strong written English with grammar, structure, clarity, and attention to detail.
• Ability to write short-form and long-form content across audiences and channels.
• Good understanding of hooks, headlines, CTAs, audience intent, and conversion writing.
• Strong research, editing, proofreading, and fact-checking skills.
• Ability to translate briefs into effective content.
• Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities.
• Ability to take ownership and progressively work more independently.

Responsibilities

• Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content.
• Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs.
• Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats.
• Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys.
• Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication.
• Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions.
• Support product launches, growth experiments, campaigns, and sales enablement content.
• Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search.
• Repurpose approved blogs, videos, interviews, research, and product information across channels.
• Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams.
• Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency.

Skills

Copywriting

Content marketing

Blog writing

Social media copy

Video scriptwriting

Editing

Research

Content repurposing

SEO basics

CRM content

Tools

WordPress

GA4

Search Console

Ahrefs

Semrush

Canva

CRM

Job description

At GoSuper EdTech , we are a team of passionate innovators dedicated to reshaping the education sector through cutting-edge technology.

Our mission is to make high-quality education accessible, efficient, and impactful for everyone. With a global footprint and a deep understanding of local needs, we bridge traditional education with modern, AI-driven solutions.

We're building a new kind of learning platform - where community, AI, and SaaS intersect to create scalable, personalized experiences for millions of learners.

If you're driven by high-impact challenges, product ownership, and meaningful work, GoSuper offers a front-row seat to the future of education technology.

Superschools helps parents discover, compare, shortlist, and connect with trusted schools.

We simplify school discovery through verified school information, locality-based search, comparison tools, admission resources, and parent-focused content.

Superschools is part of GoSuper EdTech, a technology-led education company building products across education, AI, SaaS, discovery, and digital experiences.

Role Overview

We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.

You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.

You will be involved end to end - from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.

This role is ideal if you:

• Enjoy writing across different formats and audiences
• Can turn complex information into simple, engaging content
• Want to understand the strategy and objective behind content
• Can work quickly without compromising research or quality
• Take ownership while knowing when to seek clarity

What You’ll Do

• Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
• Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
• Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
• Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
• Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
• Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
• Support product launches, growth experiments, campaigns, and sales enablement content
• Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
• Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
• Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
• Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency

What We’re Looking For

• 1-4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
• Strong written English with excellent grammar, structure, clarity, and attention to detail
• Ability to write both short-form and long-form content across different audiences and channels
• Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
• Strong research, editing, proofreading, and fact-checking skills
• Ability to understand a brief and translate business or marketing objectives into effective content
• Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
• Ability to take ownership of execution and progressively work more independently

Core Skills

• Copywriting and content marketing
• Blog and long-form content
• Social media and campaign copy
• Video and short-form scriptwriting
• Website and landing-page copy
• Product and UX microcopy
• Email, WhatsApp, CRM, and lifecycle communication
• Editing, proofreading, research, and fact-checking
• Content repurposing
• Basic SEO, AEO, GEO, keyword, and search-intent understanding

Responsible Use of AI

• Use AI tools for research support, brainstorming, outlining, variations, and editing - not as a replacement for final writing
• Review and rewrite AI-assisted content before publishing
• Verify factual claims using reliable or approved sources
• Never invent school information, rankings, fees, admissions details, statistics, or testimonials
• Protect confidential company, parent, and school information
• Ensure final content is original, accurate, useful, and aligned with the Superschools brand

Nice to Have

• Experience in a content, creative, digital, advertising, branding, or marketing agency
• Experience working with multiple clients, brands, stakeholders, or fast-moving startup teams
• Experience in education, parenting, schools, EdTech, SaaS, marketplaces, or consumer internet businesses
• Exposure to product marketing, growth marketing, SEO, or sales enablement
• Experience writing school-discovery, admissions, locality, or comparison content
• Familiarity with WordPress, GA4, Search Console, Ahrefs, Semrush, Canva, CRM, or content analytics tools
• Knowledge of Kannada or Hindi is an advantage
• Share 5-10 relevant writing samples
• Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
• Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
• We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples

How Success Will Be Measured

• Quality, grammar, readability, clarity, and factual accuracy
• Understanding of briefs, audiences, and business objectives
• Consistent and on-time delivery
• Ability to incorporate feedback and reduce unnecessary revisions
• Engagement across social, video, website, and campaign content
• Organic search performance and content visibility
• Landing-page, CTA, enquiry, and conversion support
• Increasing ownership and independence over time

What You’ll Gain

• Hands-on exposure to content marketing, copywriting, social media, SEO, product marketing, growth, CRM, and sales enablement
• Opportunity to work closely with a Senior Marketing Consultant on both strategy and execution
• Understanding of how content connects with customer journeys, product adoption, campaigns, traffic, enquiries, and business growth
• Opportunity to grow beyond pure content marketing into broader content marketing, product marketing, growth, brand, or marketing strategy roles

Compensation and Work Details

• Role Type: Full-time / Hybrid
• Experience: 1-4 years
• Salary: Based on experience, writing ability, and portfolio quality
• Working Days: Monday to Saturday
• Timings: 9:30 AM - 6:30 PM
• Flexibility may occasionally be required during campaigns, events, school shoots, and admission periods

Life at GoSuper EdTech

At GoSuper, engineers are creators. We value curiosity, ownership, and fast iteration. You’ll work on meaningful problems and build tools that touch the lives of real users every day.

We're building with purpose - and we're looking for like-minded people who want to build with us.

Need Assistance?

Contact our HR team at [phone] for any queries.