Intern - Consumer Marketing

Smytten; Bengaluru; On-site; INR 201,000 - 279,000; Full time

Job summary

Smytten in Bengaluru, India, is offering an internship for a Consumer Marketing enthusiast to learn and execute social media strategies across platforms. The role focuses on brand visibility, traffic, and sales through content creation, campaigns, and cross-functional collaboration.

As an intern, you will plan calendars, monitor performance metrics, and generate insights to optimize campaigns. This paid 4-month internship emphasizes hands-on learning in a fast-paced e-commerce marketing team.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for storytelling and visual aesthetics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.
• Familiarity with e-commerce platforms and digital marketing principles is a plus.

Responsibilities

• Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
• Identify key target audiences and tailor content to effectively engage and resonate with them.
• Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.
• Create compelling and visually appealing content (images, videos, copy) for social media platforms (Instagram, YouTube, Snapchat, LinkedIn, Pinterest).
• Plan and schedule content calendars to ensure consistent posting.
• Plan and execute social media campaigns (promotions, contests, influencer partnerships) to drive engagement, traffic, and conversions.
• Collaborate with cross-functional teams to integrate social media initiatives with business objectives.
• Monitor and analyse key performance metrics to assess effectiveness and generate regular reports with actionable insights.

Skills

Social media

Communication

Creative thinking

Time management

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

Analytics tools

Content creation tools

Job description

The Intern – Consumer Marketing will be responsible for developing and implementing

comprehensive social media strategies to enhance brand visibility, engage customers, and drive traffic and sales. The ideal candidate will possess a deep understanding of social media platforms, trends, and best practices, as well as a passion for e-commerce and digital marketing.

Department: Consumer Marketing

Job Type: Full–Time (Work from Office)

Experience: 0- 1 Years

Duration: 4 Months (Paid Internship)

ROLES & RESPONSIBILITY

• Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
• Identify key target audiences and tailor content to effectively engage and resonate with them.
• Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.

CONTENT CREATION AND MANAGEMENT

• Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, LinkedIn, Pinterest, etc.
• Plan and schedule content calendars to ensure consistent and timely posting.

CAMPAIGN EXECUTION

• Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.
• Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.

PERFORMANCE ANALYSIS AND REPORTING

• Monitor and analyse key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.
• Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.

SKILLS & EXPERIENCE

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for storytelling and visual aesthetics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.
• Familiarity with e-commerce platforms and digital marketing principles is a plus.