Content Lead – B2B Marketing Agency

Zensciences; Bengaluru; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Zensciences in Bengaluru, India, is hiring a Content Lead to shape narratives for enterprise B2B accounts. You will mentor a team of writers, own messaging across campaigns, and translate complex tech concepts into clear, engaging content.

Collaborate with account, strategy, design, and leadership teams to ensure content quality, consistency, and business impact. You will stay deeply informed on client industries, market trends, and business priorities, and explore AI-assisted workflows to

Qualifications

• 6–10 years of experience in content, copywriting, editorial, or strategic communications roles within an agency, media, or B2B marketing.
• Strong understanding of B2B marketing, enterprise audiences, and technology/business storytelling.
• Excellent writing and editing skills across long-form, short-form, digital, executive, and campaign-led formats.
• Ability to simplify complex ideas without losing strategic depth.
• Strong understanding of narrative structure, messaging, positioning, and audience context.
• Comfortable collaborating with designers, strategists, digital teams, and account managers.
• Strong ownership mindset and ability to manage multiple priorities simultaneously.
• Curious, thoughtful, and commercially aware.

Responsibilities

• Lead messaging, storytelling, and content thinking across accounts and campaigns.
• Translate complex business and technology concepts into clear, engaging narratives.
• Partner with account, design, and digital teams to build integrated solutions and ideas.
• Develop positioning, campaign narratives, executive content, website messaging, social content, presentations, and thought leadership programs.
• Stay deeply informed on client industries, competitors, market trends, and business priorities.

Skills

Content strategy

B2B marketing

Storytelling

Editing

Team leadership

Client collaboration

Tools

AI-assisted workflows

Job description

Job Description: Content Lead – B2B Marketing Agency

Experience: 6–10 years

Reporting to: Business Director / Creative Director

About Zensciences

Zensciences is one of India’s largest independent B2B marketing agencies, working with global enterprises and fast-growth technology companies. We blend creativity, digital, advisory, and storytelling to help brands build relevance, reputation, and recall in complex B2B environments.

At Zensciences, content is not a support function — it is central to how we think, position, differentiate, and solve business problems for clients.

Role Overview

The Content Lead will drive the thinking, storytelling, messaging, and content quality for a portfolio of enterprise B2B accounts. This role goes far beyond writing. You will work closely with account, strategy, design, digital, and leadership teams to shape narratives, build contextual content solutions, and create work that is sharp, relevant, and strategically grounded. You will also lead and mentor a team of writers while ensuring content delivery, responsiveness, and quality standards across the business unit.

Key Responsibilities

• Lead messaging, storytelling, and content thinking across accounts and campaigns
• Translate complex business and technology concepts into clear, engaging narratives
• Partner with account, design, and digital teams to build integrated solutions and ideas
• Develop positioning, campaign narratives, executive content, website messaging, social content, presentations, and thought leadership programs
• Stay deeply informed on client industries, competitors, market trends, and business priorities

2. Content Quality & Delivery

• Own quality and consistency of all written output across the business unit
• Ensure content is accurate, well-structured, insight-led, and aligned to the client’s tone and business context
• Minimize rework through strong briefing, planning, and review processes
• Ensure timely delivery across multiple parallel workstreams
• Maintain high editorial standards with zero tolerance for plagiarism, factual inaccuracies, or careless errors
• Lead, mentor, and develop a team of writers across varying experience levels
• Provide regular feedback, reviews, and guidance to improve writing quality and thinking depth
• Help build a culture of curiosity, ownership, responsiveness, and strong storytelling
• Support hiring, onboarding, and capability building within the content team

4. Client Collaboration & Business Context

• Participate actively in client conversations, workshops, and strategic discussions where required
• Bring proactive recommendations, ideas, and opportunities into ongoing
• Explore and implement AI-assisted workflows that improve research, speed, and quality without compromising originality or thinking
• Build smarter approaches to content systems, knowledge management, and

Desired Skills & Experience

• 6–10 years of experience in content, copywriting, editorial, or strategic communications roles within an agency, media, or B2B marketing
• Strong understanding of B2B marketing, enterprise audiences, and technology/business storytelling
• Excellent writing and editing skills across long-form, short-form, digital, executive, and campaign-led formats
• Ability to simplify complex ideas without losing strategic depth
• Strong understanding of narrative structure, messaging, positioning, and audience context
• Comfortable collaborating with designers, strategists, digital teams, and account managers
• Strong ownership mindset and ability to manage multiple priorities simultaneously
• Curious, thoughtful, and commercially aware

Must-Haves

• Prior experience working on enterprise or B2B brands
• Strong portfolio demonstrating both strategic thinking and writing craft
• Ability to manage writers and maintain quality across multiple accounts
• Strong research and contextual thinking capability
• Comfort working in a fast-moving agency environment with multiple stakeholders and deadlines

Why Join Us

At Zensciences, content shapes strategy, influences perception, and drives business conversations.

This role offers the opportunity to work across some of the world’s leading B2B and technology brands — building narratives, campaigns, thought leadership, and storytelling systems that genuinely matter.