Content Lead

Instamart; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Swiggy is seeking a senior content professional to lead creative strategy for Instagram food content in Mumbai. You will collaborate with production teams to ensure written content aligns with visuals and maintain a regular posting cadence across the platform.

You will bring 3+ years of food/lifestyle writing, excellent communication, and a strong sense for design. The role involves attending events, building industry relationships, and mentoring a team of creatives.

Qualifications

• 3+ years of experience writing for digital or print food or lifestyle platforms.
• Excellent writing and communication skills, with a keen eye for quality, original content.
• Familiarity with Instagram features, trends and best practices.
• Strong understanding of Mumbai's culinary landscape and local events.

Responsibilities

• Lead creative strategy for Instagram content for the platform, collaborating with production and post-production to align written content with visuals.
• Maintain a consistent posting schedule and adhere to content calendars.
• Capture Mumbai's food scene through engaging written content across posts and captions.
• Attend food events, tastings, and restaurant openings to gather first-hand information.
• Maintain relationships with PR, marketing teams, chefs and owners in the F&B industry.
• Monitor Instagram analytics to track performance and adjust strategies accordingly.
• Manage and mentor a team of creatives, guiding growth within the organization.

Skills

Creative writing

Instagram content

Team leadership

Content strategy

Editing

Education

Bachelor's degree in Communications/Journalism/Marketing

Tools

Instagram

Job description

About Swiggy

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Swiggy

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Servd

In 2024, Swiggy joined forces with Servd ( formerly known as Mumbai Foodie ), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune , Bengaluru , Hyderabad , Goa , Delhi, Chennai, Kolkata, and Rajasthan —with more cities on the horizon. To get a better grasp of the work we do, take a look at our city pages:

• @mumbaifoodie
• @l etsfigrr
• @pune.servd
• @bengaluru.servd
• @hyderabad.servd
• @goa.servd
• @delhi.servd
• @chennai.servd
• @kolkata.servd
• @rajasthan.servd
• @servd.india

What will you work on?

• Leading creative strategy for the platform which covers engaging F&B content for Instagram to meet content metrics and revenue targets. Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
• Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
• Stay attuned to Mumbai's ever‑evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Attend food events, tastings, and restaurant openings to gather first‑hand information for posts.
• Stay in touch and maintain relationships with various stakeholders of the F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners.
• Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
• Manage and mentor a team of creatives, look over their growth within the organisation.

Who Are We Looking For

• Someone who has a passion for food and a deep understanding of Mumbai's culinary landscape and possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.
• Someone who has a minimum of 3 years of experience in writing for digital or print food or lifestyle platforms.
• Someone who has excellent writing and communication skills, an instinctive design sensibility and an overall understanding of good quality, original content.
• Someone familiar with Instagram's features, trends, and best practices.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law”