Content Executive

Instamart; Mumbai; On-site; INR 500,000 - 750,000; Full time

Job summary

Swiggy in Mumbai invites a talented content creator to craft engaging lifestyle content focused on the city’s vibrant F&B and entertainment scene. You will stay attuned to trends, attend events, and translate experiences into compelling posts and reels.

Collaborating with a small team, you will develop content strategies, script reels, and ensure consistency with brand guidelines, keeping readers informed and entertained across social platforms.

Qualifications

• Content writing experience in lifestyle or hospitality.
• Anchor/Host/Presenter experience in F&B or lifestyle preferred.
• Excellent writing and editing with strong grammar.
• Passion for Mumbai’s F&B, lifestyle, culture and entertainment.
• Proficiency with content management and social platforms.

Responsibilities

• Stay attuned to Mumbai’s evolving food scene and translate experiences into engaging written content.
• Collaborate with team to develop content strategies that drive engagement and follower growth.
• Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the audience.
• Attend food events, tastings, and openings to gather first-hand information for posts.
• Write scripts for engaging reels to captivate our audience on social media.
• Conduct research to stay updated on Mumbai’s F&B, lifestyle, cultural, and entertainment trends.
• Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram style and guidelines.
• Monitor and analyze the performance of content initiatives, providing insights for optimization.
• Assist in managing the content calendar to ensure timely delivery of content.

Skills

Content writing

Anchor/Host experience

Editing and grammar

Mumbai F&B passion

Social media proficiency

SEO knowledge

Job description

About Swiggy

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Servd

In 2024, Swiggy joined forces with Servd ( formerly known as Mumbai Foodie ), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune , Bengaluru , Hyderabad , Goa , Delhi, Chennai, Kolkata, and Rajasthan —with more cities on the horizon.

To get a better grasp of the work we do, take a look at our city pages:

@mumbaifoodie

@letsfigrr

@pune.servd

@bengaluru.servd

@hyderabad.servd

@goa.servd

@delhi.servd

@chennai.servd

@kolkata.servd

@rajasthan.servd

@servd.india

What will you work on?

• Stay attuned to Mumbai’s ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
• Collaborate with the team to develop content strategies that drive engagement and follower growth.
• Create and deliver compelling, scripted content that aligns with the page's theme and resonates with the target audience.
• Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
• Write scripts for engaging reels to captivate our audience on social media.
• Conduct research to stay updated on the latest trends and developments in Mumbai’s F&B, lifestyle, cultural, and entertainment scene.
• Edit and proofread content to ensure accuracy, consistency, and adherence to Instagram page style and guidelines.
• Monitor and analyze the performance of content initiatives, providing insights and recommendations for optimization.
• Assist in managing the content calendar to ensure timely delivery of content.

Who Are We Looking For

• Proven content writing experience, preferably in lifestyle or hospitality industries.
• Comfortable being on camera and/or has proven experience as an Anchor, Host, or Presenter, preferably in the F&B or lifestyle domain.
• Excellent writing and editing skills, with keen attention to detail and grammar.
• Passion for exploring and discovering Mumbai’s F&B, lifestyle, cultural, and entertainment experiences. Proficiency in content management and social media platforms.
• Familiarity with SEO principles and keyword research tools

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law”