Content Executive

TopHat HR; Bikaner; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Work From Home

Job summary

Tophat HR is seeking a Content Executive to join the growing marketing team. This remote role requires crafting social media content across LinkedIn, Instagram, Facebook, YouTube, X, and more, while coordinating with designers and video teams to deliver engaging campaigns.

You will plan monthly content calendars, conduct trend research, and apply AI tools to enhance content while maintaining brand voice and quality across channels.

Qualifications

• 2-4 years of experience in content creation and other relevant areas.
• Excellent written and verbal communication skills.
• Good understanding of social media platforms and content formats.
• Ability to use AI effectively for research, ideation, and content creation.
• Basic understanding of SEO, keyword research, and search intent.
• Strong research and competitor-analysis skills.
• Ability to understand brand guidelines and translate them into engaging content.
• Strong attention to detail and ability to manage multiple content requirements and deadlines.

Responsibilities

• Research and develop content ideas aligned with business objectives, target audiences, industry trends, and competitor activities.
• Create engaging content for multiple formats and channels, including social media posts, LinkedIn content, Instagram captions and creatives, reels and short-form video concepts, blogs and articles, website content, email campaigns, and campaign communication.
• Create compelling hooks, headlines, captions, scripts, and storytelling concepts for social media and digital campaigns.
• Develop platform-specific content for LinkedIn, Instagram, Facebook, YouTube, X, and other relevant social platforms.
• Plan and maintain monthly and campaign-based social media and content calendars.
• Identify trending topics, formats, conversations, and content opportunities relevant to the brand.
• Understand social media trends and recommend new formats, themes, and creative concepts to improve engagement.
• Work closely with designers and video teams to develop social media creatives, carousels, infographics, reels, and video content.
• Create clear content briefs for designers, video creators, and other creative team members.
• Maintain consistency in brand voice, tone, messaging, and communication across all content.
• Conduct competitor and industry research to identify content gaps and emerging opportunities.
• Apply basic SEO principles and keyword research while creating a website and long-form content.
• Use Generative AI tools such as ChatGPT, Gemini, Claude, or similar platforms to support content creation workflows.
• Apply strong human judgement while using AI-generated inputs to ensure content remains relevant, accurate, original, and aligned with the brand.

Skills

Content writing

Storytelling

Branding

Social media

Tools

ChatGPT

Gemini

Claude

Job description

About Tophat HR

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client

Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification. They are looking for a talented Content Executive to join their growing marketing team.

Work Mode: Work From Home

Shift Timings: 7:30 PM - 3:30 AM IST (Monday to Friday)

What You'll Do

• Research and develop content ideas aligned with business objectives, target audiences, industry trends, and competitor activities.
• Create engaging content for multiple formats and channels, including:
• Social media posts
• LinkedIn content
• Instagram captions and creatives
• Reels and short-form video concepts
• Blogs and articles
• Website content
• Email campaigns
• Campaign communication
• Marketing collateral
• Create compelling hooks, headlines, captions, scripts, and storytelling concepts for social media and digital campaigns.
• Develop platform-specific content for LinkedIn, Instagram, Facebook, YouTube, X, and other relevant social platforms.
• Plan and maintain monthly and campaign-based social media and content calendars.
• Identify trending topics, formats, conversations, and content opportunities relevant to the brand.
• Understand social media trends and recommend new formats, themes, and creative concepts to improve engagement.
• Work closely with designers and video teams to develop social media creatives, carousels, infographics, reels, and video content.
• Create clear content briefs for designers, video creators, and other creative team members.
• Maintain consistency in brand voice, tone, messaging, and communication across all content.
• Conduct competitor and industry research to identify content gaps and emerging opportunities.
• Apply basic SEO principles and keyword research while creating a website and long-form content.
• Use Generative AI tools such as ChatGPT, Gemini, Claude, or similar platforms to support content creation workflows.
• Apply strong human judgement while using AI-generated inputs to ensure content remains relevant, accurate, original, and aligned with the brand.

What We're Looking For

• 2-4 years of experience in content creation and other relevant areas.
• Strong writing, storytelling, branding, and social media skills.
• Excellent written and verbal communication skills.
• Good understanding of social media platforms and content formats.
• Ability to use AI effectively for research, ideation, and content creation.
• Basic understanding of SEO, keyword research, and search intent.
• Strong research and competitor-analysis skills.
• Ability to understand brand guidelines and translate them into engaging content.
• Strong attention to detail and ability to manage multiple content requirements and deadlines.

Nice to Have: Experience working with a SaaS or technology company.

Why Join Us?

• Own meaningful content and brand initiatives.
• Work across social media, content, SEO, AI, and digital marketing.
• Collaborate with multiple teams and gain end-to-end marketing exposure.
• Grow in a fast-paced, collaborative, and learning-focused environment.

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.