Content Executive

TopHat HR; Tiruchirappalli; On-site; INR 400,000 - 700,000; Full time

Job summary

TopHat HR is partnering with a leading B2B technology company seeking a Content Executive to join the marketing team. You will create compelling content across social media, blogs, websites, and marketing collaterals while supporting brand strategy.

You’ll use AI tools like ChatGPT, Gemini, and Claude to enhance ideation and execution. The role involves developing platform-specific content, building content calendars, and working with cross-functional teams to ensure consistent brand voice and

Qualifications

• 2-4 years of content creation experience.
• Strong writing, storytelling, branding, and social media skills.
• Familiarity with AI-assisted content workflows.
• Basic understanding of SEO and keyword research.

Responsibilities

• Research and develop content ideas aligned with objectives and audience.
• Create engaging content for social media, blogs, and websites.
• Develop hooks, headlines, captions, scripts, and storytelling concepts.
• Coordinate with designers and video teams for creatives.
• Maintain brand voice and messaging across content.
• Plan monthly and campaign-based social calendars.
• Conduct competitor and trend research to identify gaps.

Skills

Content creation

Copywriting

Storytelling

Branding

Social media

SEO basics

AI tools

Research

Tools

ChatGPT

Gemini

Claude

Job description

About Tophat HR

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client

Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification. They are looking for a talented Content Executive to join their growing marketing team.

As a Content Executive, you’ll create compelling content across social media, blogs, websites, and marketing collaterals while supporting brand and content strategy. You’ll work with cross-functional teams and use AI tools to create impactful, audience-focused content.

Work Mode: Work From Home

Shift Timings: 7:30 PM – 3:30 AM IST (Monday to Friday)

What You’ll Do

• Research and develop content ideas aligned with business objectives, target audiences, industry trends, and competitor activities.
• Create engaging content for multiple formats and channels, including:
• Social media posts
• LinkedIn content
• Instagram captions and creatives
• Reels and short-form video concepts
• Blogs and articles
• Website content
• Email campaigns
• Campaign communication
• Marketing collateral
• Create compelling hooks, headlines, captions, scripts, and storytelling concepts for social media and digital campaigns.
• Develop platform-specific content for LinkedIn, Instagram, Facebook, YouTube, X, and other relevant social platforms.
• Plan and maintain monthly and campaign-based social media and content calendars.
• Identify trending topics, formats, conversations, and content opportunities relevant to the brand.
• Understand social media trends and recommend new formats, themes, and creative concepts to improve engagement.
• Work closely with designers and video teams to develop social media creatives, carousels, infographics, reels, and video content.
• Create clear content briefs for designers, video creators, and other creative team members.
• Maintain consistency in brand voice, tone, messaging, and communication across all content.
• Conduct competitor and industry research to identify content gaps and emerging opportunities.
• Apply basic SEO principles and keyword research while creating a website and long-form content.
• Use Generative AI tools such as ChatGPT, Gemini, Claude, or similar platforms to support content creation workflows.
• Apply strong human judgement while using AI-generated inputs to ensure content remains relevant, accurate, original, and aligned with the brand.

What We’re Looking For

• 2-4 years of experience in content creation and other relevant areas.
• Strong writing, storytelling, branding, and social media skills.
• Excellent written and verbal communication skills.
• Good understanding of social media platforms and content formats.
• Ability to use AI effectively for research, ideation, and content creation.
• Basic understanding of SEO, keyword research, and search intent.
• Strong research and competitor-analysis skills.
• Ability to understand brand guidelines and translate them into engaging content.
• Strong attention to detail and ability to manage multiple content requirements and deadlines.

Nice to Have: Experience working with a SaaS or technology company.

Why Join Us?

• Own meaningful content and brand initiatives.
• Work across social media, content, SEO, AI, and digital marketing.
• Collaborate with multiple teams and gain end-to-end marketing exposure.
• Grow in a fast-paced, collaborative, and learning-focused environment.

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.