Content Development Specialist

Accenture in India; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Accenture in India is seeking a Content Development Specialist to craft compelling content that elevates brand visibility and drives engagement. You will shape content strategy, supervise creation across multiple channels, and ensure consistency with the brand voice.

The role requires a strong command of SEO, digital marketing trends, and audience engagement tactics, with 7–11 years of experience in content marketing and related fields.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in content marketing, copywriting, or related role.
• Proven track record of creating content that drives engagement and conversions.
• Experience in copywriting and content optimization best practices.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Lead creation and optimization of high-quality content for websites, blogs, social media, email campaigns, and marketing materials.
• Lead brand storytelling efforts, ensuring a consistent and compelling tone across all content.
• Conduct research on industry trends, competitors, and audience insights to inform content strategies.
• Manage content calendars and workflows to ensure timely publication.
• Collaborate with design, product, and marketing teams to create engaging content.
• Track, analyze, and report on content performance, making data-driven improvements.
• Stay updated with industry best practices and marketing technologies.
• Mentor and guide junior writers as needed.

Skills

Exceptional writing

Editing

Proofreading

Storytelling

Brand messaging

Digital marketing

Content distribution

Interpersonal skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Content management systems

Marketing automation tools

Job description

Job Description:

Skill required: Marketing Operations - Creative Design

Designation: Content Development Specialist

Qualifications: Any Graduation

Years of Experience: 7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

The Copywriter and Content Marketing Lead is responsible for crafting compelling, engaging, and high-quality content that drives brand awareness, customer engagement, and lead generation. This role involves developing content strategies, overseeing content creation across multiple platforms, and ensuring brand consistency. The ideal candidate will be a creative storyteller with a strong grasp of SEO, digital marketing trends, and audience engagement tactics.

What are we looking for?

• Bachelor s degree in Marketing, Communications, or a related field.
• 5+ years of experience in content marketing, copywriting, or a related role.
• Proven track record of creating high-impact content that drives engagement and conversions.
• Experience in copywriting and content optimization best practices.
• Background in B2B or B2C marketing, preferably in energy/old and gas industry Skills & Competencies
• Exceptional writing, editing, and proofreading skills.
• Strong storytelling and brand messaging abilities.
• Experience in digital marketing, and content distribution strategies.
• Proficiency in content management systems and marketing automation tools.
• Strong project management skills, with the ability to handle multiple priorities.
• Data-driven mindset with experience in content analytics and performance tracking.
• Creativity, attention to detail, and ability to work independently or collaboratively.
• Strong interpersonal and communication skills. Roles and Responsibilities:
• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Lead creation and optimization of high-quality content for various channels, including websites, blogs, social media, email campaigns, and marketing materials.
• Lead brand storytelling efforts, ensuring a consistent and compelling tone of voice across all content.
• Conduct research on industry trends, competitors, and audience insights to inform content strategies.
• Manage content calendars and workflows to ensure timely and consistent content publication.
• Collaborate with design, product, and marketing teams to create visually appealing and engaging content.
• Track, analyze, and report on content performance, making data-driven improvements.
• Stay updated with industry best practices, emerging content trends, and marketing technologies.
• Mentor and guide junior writers or content creators as needed.