Content Creator (Agriculture)

Aaradhya Group; Jabalpur; On-site; INR 300,000 - 600,000; Full time

Job summary

Aaradhya Group is hiring a field-based Agriculture Content Creator in Jabalpur, MP. You will produce farmer-facing video and social content for Aaradhya Seeds, Bhoodhan AgriVentures, and Krishidhan, covering on-site shoots, reels, and tutorials in Hindi with captions.

The role requires hands-on shooting/editing with a smartphone or camera, and the ability to travel to farms, dealer shops, and villages. Freshers with strong portfolios welcome; prior agriculture knowledge helps.

Qualifications

• Fluent Hindi with on-camera presence.
• Willingness to travel across Jabalpur and nearby districts.
• Hands-on shooting and editing with a smartphone or camera.
• Basic understanding of Indian crops and agri inputs.
• Own transport or willingness to travel.

Responsibilities

• Shoot on-location content: crop demos, farm visits, dealer meetings.
• Create Reels, Shorts, long-form videos in Hindi with captions.
• Record farmer testimonials with consent.
• Build a monthly content calendar around crop seasons.
• Edit and publish on YouTube, Instagram, Facebook and WhatsApp channels.
• Track weekly results and optimize content performance.
• Ensure content aligns with label claims and registrations.

Skills

On-camera presence

Field-based shooting

Video editing

Smartphone/camera shooting

Hindi fluency

Travel willingness

Education

Agriculture degree/diploma

Tools

CapCut

Premiere Pro

DaVinci Resolve

Job description

JOB DESCRIPTION

Agriculture Content Creator

Full-time or part-time | Field-based | Jabalpur, Madhya Pradesh

We are hiring a field-based agriculture content creator to produce farmer-facing video and social content for Aaradhya Seeds, Bhoodhan AgriVentures and Krishidhan.

Role at a glance

Position Agriculture Content Creator (field-based)

Employment type Full-time or part-time

Location Jabalpur, Madhya Pradesh, with regular field travel

Reports to Aman, Founder

Language Hindi (must); English and local dialects (plus)

Brands covered Aaradhya Seeds, Bhoodhan AgriVentures, Krishidhan

About the brands

• Aaradhya Seeds: Seed research and marketing (Sworn Agritech Pvt. Ltd.), with trials on our own research farm.
• Bhoodhan AgriVentures: Agrochemical and pesticide formulation and distribution (Bhoodhan AgriVentures Pvt. Ltd.).
• Krishidhan: Multi-retail agri-inputs outlet, moving toward quick-commerce.

Requirements

What you will do

• Shoot on-location content: crop demos, trial plots, research farm visits, farmer visits, dealer meetings and store walkthroughs.
• Create Reels, Shorts, long-form how-to videos, photo posts and carousels in Hindi, with captions and thumbnails.
• Record farmer testimonials and stage-wise crop progress (sowing to harvest), with the farmer's consent.
• Build a monthly content calendar around the crop season (Kharif, Rabi, Zaid) and product launches.
• Give each brand its own voice: scientific and trustworthy for Aaradhya Seeds, practical advisory for Bhoodhan, offers and product explainers for Krishidhan.
• Edit and publish on YouTube, Instagram, Facebook and WhatsApp channels.
• Track weekly results (views, enquiries, WhatsApp leads) and improve what works.
• Keep all product content consistent with label claims and approved registrations. No guaranteed-yield or exaggerated claims.

Who you are

Must have

• Fluent Hindi, with a natural on-camera or voice-over presence.
• Comfortable working in fields, farms, dealer shops and village settings, in all weather.
• Hands-on shooting and editing with a smartphone or camera (CapCut, Premiere, DaVinci or similar).
• Basic understanding of Indian crops, inputs (seeds, crop protection, fertilisers) and how farmers buy.
• Own transport or willingness to travel across Jabalpur and nearby districts.

Good to have

• Agriculture degree or diploma, or farming background.
• Drone, gimbal or mic experience; voice-over and basic motion graphics.
• YouTube SEO, WhatsApp broadcast and local-language skills.
• Portfolio of agri, rural or product-demo content.

Experience: 1 to 3 years preferred. Freshers with a strong portfolio are welcome.

Benefits

How success is measured

• Content published on time against the monthly calendar.
• Growth in views, followers and watch time on each brand's channels.
• Enquiries and WhatsApp leads from content, tracked per brand.
• Quality and accuracy: no claim errors, farmer consent on file for every testimonial.