Content Creator

Genxlead; Chennai District; On-site; INR 350,000 - 700,000; Full time

Job summary

Shyaway in Vanagaram, Chennai district, is seeking a Social Media Strategist to drive engaging content across Instagram, Facebook, and YouTube, while confidently appearing in reels and brand videos.

You will script and plan short-form videos, shoot with mobile gear, edit reels and stories, and design thumbnails using Canva/Photoshop. A fashion/lifestyle tilt is a plus, with a proactive, trend-aware approach expected.

Qualifications

• 1–5 years of social media/content creation experience.
• Must be comfortable on camera and engaging onscreen.
• Fashion/lifestyle content experience is a plus.

Responsibilities

• Create engaging content for social media platforms including Instagram, Facebook, and YouTube.
• Confidently appear in reels, videos, and other brand-led content.
• Plan, script, and execute short-form video content aligned with trends, campaigns, and brand voice.
• Shoot and coordinate content production using mobile or basic camera setups.
• Edit basic videos for reels, stories, and social media posts.
• Design simple creatives, story posts, thumbnails, and social media assets using Canva/Photoshop.
• Stay updated with social media trends, viral formats, and platform algorithm changes.
• Coordinate with branding and marketing teams for campaign execution.
• Support content calendar planning and post scheduling.
• Track content performance and suggest creative improvements based on insights.

Skills

Social media/content creation

Comfortable on camera

Creative & trend-aware

Tools

Canva

Photoshop

Basic video editing

Job description

Title: Social Media Strategist - (Shyaway)

Location: Vanagaram

Responsibilities:

• Create engaging content for social media platforms including Instagram, Facebook, and YouTube
• Confidently appear in reels, videos, and other brand-led content
• Script, plan, and execute short-form video content aligned with trends, campaigns, and brand voice
• Shoot and coordinate content production using mobile or basic camera setups
• Edit basic videos for reels, stories, and social media posts
• Design simple creatives, story posts, thumbnails, and social media assets using basic design tools
• Stay updated with social media trends, viral formats, and platform algorithm changes
• Coordinate with branding and marketing teams for campaign execution
• Support content calendar planning and post scheduling
• Track content performance and suggest creative improvements based on insights

Requirements

• 1 to 5 years of social media/content creation experience
• Comfortable on camera
• Knowledge of Canva /Photoshop & basic video editing
• Creative and trend-aware
• Fashion/lifestyle content experience is a plus

Preferred Skills

• Trend spotting & meme marketing
• Good visual sense
• Proactive and self-driven