Content and Community Associate- Hindi

FRND; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Equity options

Unlimited leave policy

Competitive compensation

Job summary

FRND is building communities at scale across India’s vibrant regional audiences. The role centers on owning the voice of the community, growing regional communities in Hindi, and turning users into creators and leaders within FRND’s ecosystem.

The candidate will collaborate with product teams to launch features that boost engagement, retention, and revenue, while staying ahead of cultural trends and ensuring a positive, inclusive environment across language communities.

Qualifications

• Experience with regional audiences and community growth
• Strong Hindi language skills
• Ability to build trust at scale

Responsibilities

• Own the voice of the community and be the go-to person for users
• Scale regional communities (Hindi) by empowering matchmakers, creators, and moderators
• Turn users into creators and leaders by nurturing micro-influencers
• Monetise and upskill the ecosystem through strategies that help creators earn and stay engaged
• Work at the intersection of product and community to launch and optimise features
• Stay ahead of culture and trends by spotting regional formats and bringing them into the app
• Manage and support multiple language communities to keep them positive and interactive

Skills

Community management

Operations

Campaign management

Hindi language

Job description

Build culture. Grow communities. Shape how India connects.

At FRND, we’re not just building a product; we’re building communities at scale across India’s most vibrant regional audiences. If you understand people, culture, and what makes communities thrive, this role puts you right at the centre of it all.

What You’ll Do

• Own the voice of the community

Be the go-to person for users, from solving problems to building meaningful relationships that keep them coming back.

• Scale regional communities (HINDI)

Drive growth by empowering matchmakers, creators, and moderators, the backbone of our ecosystem.

• Turn users into creators & leaders

Identify, nurture, and grow micro-influencers within the app who drive matchmaking, virtual gifting, and live interactions.

• Monetise and upskill the ecosystem

Design and execute strategies that help creators earn, grow, and stay engaged over the long term.

• Work at the intersection of product & community

Collaborate with product teams to launch and optimise features that improve engagement, retention, and revenue.

• Stay ahead of culture & trends

From regional content to viral formats, you’ll spot what’s next and bring it into the app before anyone else.

Manage and support multiple language communities to ensure they remain positive, inclusive, and interactive.

What We’re Looking For

• 1+ years of experience in community, operations, or campaign management, especially with regional audiences
• Strong understanding of Hindi
• Natural ability to connect with people and build trust at scale
• Hands-on experience with creators, influencers, or user-generated content ecosystems
• Comfortable with data; you can track what’s working and double down on it
• High ownership: you don’t wait for instructions; you make things happen
• Ability to juggle multiple priorities in a fast-paced environment

Why This Role is Exciting

• You’ll directly shape how millions of users interact, connect, and engage
• You won’t just manage communities; you’ll build and scale them from the ground up
• You’ll work closely with product, growth, and leadership on high-impact initiatives
• You’ll be part of a fast-moving team building for India’s next 100M users

The FRND team operates six days a week, with every 1st and 3rd Saturday as working days.

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

• Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
• Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success.
• Learn with the Best: Collaborate directly with founders and industry pioneers, backed by stellar investors such as Krafton, India Quotient, and Elevation Capital.
• Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
• Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.