Consumer & Shop Insights Associate Manager

PepsiCo Inc.; Hyderabad; Hybrid; INR 1,200,000 - 2,000,000; Full time

Job summary

PepsiCo seeks a subject matter expert to manage projects and deliver tailored learnings to the PFUS sector. Based in Hyderabad, you will work with global vendors to deliver reporting, analytics and day-to-day support, leveraging creativity testing and brand health tracking to inform strategic decisions.

You will synthesize findings into compelling stories, partner with cross-functional teams, and elevate best practices across the Insights organization.

Qualifications

• 5-6 years insights experience with prior experience in creative testing / brand health tracking, preferably in a market research agency like Kantar (TNS), Ipsos or Nielsen.
• Strong research methodology knowledge and ability to translate learnings into actionable business recommendations.
• Excellent written and verbal communication, especially in PowerPoint and email, with English proficiency.
• Experience working with global, regional and local insights professionals.

Responsibilities

• Work on project-based report storytelling and recommendations – provide objective, expert perspective to PFUS Sector Insights teams.
• Build expertise in the ADA Creative & BBE Tools and support sector and BU questions with analysis.
• Present report sections to key stakeholders under manager supervision and share results with cross-functional teams.
• Collaborate with Insights team members to lift internal best practices.
• Address routine queries of stakeholders, requestors and end service users.

Skills

Insights experience

Creative testing

Brand health tracking

Project management

Global collaboration

English communication

Tools

ADA Creative & BBE Tools

Job description

Overview

PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics and foresight expertise led by distributed global leadership team & principles.

As the footprint of these capabilities develops, a need for center-led support for servicing the business has critically emerged. PFUS, one of the core business sectors of PepsiCo is looking at continuously innovating its portfolio & growing revenue and to that end the BU seeks strong expertise and partnership with ICC. To meet this challenge, we are investing in a subject matter expert who will be in a position to manage projects & deliver tailored learnings to the BU.

This person will be expected to work with the BU & third party vendors like Zappi, Kantar, etc to deliver reporting, analytics and day-to-day customer support. This role will be based in Hyderabad and the candidate is expected to have extensive previous creative testing / brand health testing (quantitative consumer research), project management and analysis experience.

The role will be critical to increase the impact and efficiency of these capabilities by facilitating knowledge sharing and expertise across ICC and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories.

Responsibilities

Functional Responsibilities:

• Work on project-based report storytelling and recommendations – provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams in PFUS.
• Build expertise in the ADA Creative & BBE Tools – methodology/interpretation and answer sector and BU questions and provide analytical support as needed
• Present some report sections under the supervision of a manager to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed

• Work closely with other Insights team members to lift and shift internal best practices.

Stakeholder Management

• Address routine queries of stakeholders, requestors and end service users

Qualifications

• 5 - 6 years Insights experience with prior experience in creative testing / brand health tracking - preferably in a market research agency like Kantar (specifically TNS), Ipsos or Nielsen.
• Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data
• Strong communication and project management skills.
• Experience of working with global, regional and local insights professionals required

• Communication
  • Demonstrated skills with written communication – especially in PowerPoint and email
  • Strong verbal and written communication – English
• Project Management
  • Highly analytical, motivated and decisive with excellent project management skills.
  • Proven experience of planning and conducting research projects achieving goals and objectives
  • Organized: Capable of juggling multiple projects, priorities and stakeholders, ensure delivery while proactively managing trade-offs.
• Execution
  • Demonstrated ability to manage projects and overcome challenges
  • Ability to run at least 40% - 50% of consumer research analyses alone by leveraging various available data sources
  • Ability to learn new tools quickly and start working in the different ways enabled by these tools (leverage the self-serve platforms)