Consultant Private Sector Demand Analytics Manager, Infectious Diseases, India

Program for Appropriate Technology in Health; Mumbai City; On-site; INR 96,000 - 144,000; Part time

Job summary

PATH is a global nonprofit focused on health equity. The Private Sector Demand Analytics Manager (part-time consultancy, 8 days) will lead rapid qualitative analysis of provider hesitancy and risk perception to boost TPT uptake in Mumbai.

You will guide messaging, gap analysis, and toolkit development with NTEP and PATH leadership. The role requires extensive experience in public health demand generation and behavioral change communication, with a focus on TB programs in private sector settings.

Qualifications

• Postgraduate degree or Doctorate in Public Health/Social and Behavioral Sciences/Health Communication/Marketing or equivalent from a recognized university.
• Minimum 10-12 years of experience in health demand generation, behavioral change communication, or private sector health engagement, of which at least 5 years should be in TB or infectious disease programs.
• Demonstrated expertise in qualitative research methods including in-depth interviews.

Responsibilities

• Lead the rapid qualitative analysis of provider readiness, barriers, and hesitancy influencing TPT uptake among 10 leading private providers across 3 districts of Mumbai (Govandi, Sion, Kurla).
• Analyze interview data to identify key themes and prepare a comprehensive Private Provider Hesitancy Analysis Report summarizing themes identified, provider concerns, and recommendations for targeted demand generation strategies.
• Conduct gap analysis of existing national and state-level risk communication materials with the Project Lead, reviewing provider hesitancy findings and beneficiary needs related to TPT awareness, risk perception, and hesitancy.
• Develop an evidence-based TPT Gap Analysis Report identifying specific behavioral barriers among private providers and household contacts, along with the Project Lead.
• Design a Demand Generation Framework specifying priority messages, recommended communication channels, and roles for providers, beneficiaries, and project staff in addressing identified barriers, along with the Project Lead.
• Develop a finalized Demand Generation Toolkit including high-fidelity Provider Value-Proposition Aids and Beneficiary Decision-Support Materials tailored to Mumbai context, along with the Project Lead.

Skills

Qualitative research

Public Health

Health communication

Behavioral science

Education

Postgraduate degree or Doctorate in Public Health/Social and Behavioral Sciences/Health Communication/Marketing

Tools

In-depth interviews

Job description

PATH is a global nonprofit dedicated to achieving health equity. With more than 40 years of experience forging multisector partnerships and with expertise in science, economics, technology, advocacy, and dozens of other specialties, PATH develops and scales up innovative solutions to the worlds most pressing heath challenges.

The PIVOT-TPT (Private providerled Integrated Virtual & Outreach for TPT) is a TIFA (Tuberculosis Implementation Framework Agreement) Health Commitment Grant supported project implemented by PATH under the guidance of the NTEP (National Tuberculosis Elimination Programme). The project aims to pilot and generate evidence for a digitally enabled, private providerled model that expands access to both facility-based and home-based Tuberculosis Preventive Treatment (TPT) services for household contacts (HHCs) of persons with TB (PwTB) seeking care in the private sector, ensuring high initiation and completion rates in alignment with NTEP guidelines.

The project will be implemented across three high-burden districts of Mumbai (Govandi, Sion and Kurla) in Maharashtra and two aspirational districts of Odisha (Kalahandi and Koraput), where private-sector TB notifications are substantial and gaps in systematic contact listing and TPT initiation remain pronounced. The model integrates virtual TPT clinics, tele-consultation, standardized digital screening workflows, mobile diagnostic services, and doorstep delivery of TPT medicines to strengthen the identification, screening, and initiation of eligible household contacts on TPT.

The project will operate under NTEP stewardship and leverage national digital platforms such as Ni-kshay and TB Arogya Saathi, engaging private hospitals and clinics, district and state NTEP teams, PPSA partners, digital and logistics agencies, and household contacts of TB patients to ensure seamless coordination and accountability throughout the TPT cascade.

About the position:

The Private Sector Demand Analytics Manager, under the overall supervision of Deputy Director-TB, PATH and guidance of the Project Lead, will provide specialized technical leadership on demand generation for private-sector TPT. S/he will lead the rapid gap assessment of provider hesitancy and beneficiary risk perception in Mumbai, and advise on the integration of consistent adherence, safety, and TPT completion messaging across virtual tele-consultations, diagnostic touchpoints, and doorstep drug delivery interactions. This is a part-time consultancy engagement for 8 days total during the project, specifically focused on understanding and addressing the behavioral and clinical barriers that limit TPT uptake among private providers and household contacts in the Mumbai context.

Responsibilities:

• Lead the design and implementation of a rapid qualitative analysis of provider readiness, barriers, and hesitancy influencing TPT uptake among 10 leading private providers across 3 districts of Mumbai (Govandi, Sion, Kurla).
• Analyze interview data to identify key themes and prepare a comprehensive Private Provider Hesitancy Analysis Report summarizing themes identified, provider concerns, and recommendations for targeted demand generation strategies.
• Conduct gap analysis of existing national and state-level risk communication materials with the Project Lead, reviewing provider hesitancy findings and beneficiary needs related to TPT awareness, risk perception, and hesitancy.
• Develop an evidence-based TPT Gap Analysis Report identifying specific behavioral barriers among private providers and household contacts, along with the Project Lead.
• Design a Demand Generation Framework specifying priority messages, recommended communication channels, and roles for providers, beneficiaries, and project staff in addressing identified barriers, along with the Project Lead.
• Develop a finalized Demand Generation Toolkit including high-fidelity Provider Value-Proposition Aids and Beneficiary Decision-Support Materials tailored to Mumbai context, along with the Project Lead.

Qualifications and competencies required:

• Postgraduate degree or Doctorate in Public Health/Social and Behavioral Sciences/Health Communication/Marketing or equivalent from a recognized university.
• Minimum 10-12 years of experience in health demand generation, behavioral change communication, or private sector health engagement, of which at least 5 years should be in TB or infectious disease programs.
• Demonstrated expertise in qualitative research methods including in-depth intervie .