Commercial Activity Leader

IKEA; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

IKEA India in Gurugram is seeking a Commercial Activity Leader to coordinate the commercial calendar across touchpoints, plan and execute activities that drive traffic, engagement and sales, and activate club/customer engagement in-store and online.

You will work with commercial, marketing and operations teams, translate insights from customers and competitors into relevant moments, monitor performance and contribute to profitable, sustainable growth while keeping the customer at the center.

Qualifications

• Experience in commercial planning and sales activation.
• Ability to engage clubs/customers and drive traffic.
• Collaborate across functions to deliver customer-facing activities.

Responsibilities

• Lead and coordinate the commercial calendar across all customer touchpoints.
• Plan and execute commercial activities using internal and external media to drive traffic, engagement and sales.
• Plan and activate club/customer engagement activities, ensuring relevance to customer needs and alignment with commercial priorities.
• Use customer, market and competitive insights to shape effective commercial activities and club initiatives.
• Collaborate with commercial, marketing and operational teams to ensure seamless execution.
• Monitor and analyze activity performance and use learnings to improve future planning.
• Understand the financial impact of commercial activities and contribute to profitable, sustainable growth.
• Build strong relationships, collaborate and co-create with stakeholders while keeping the customer at the center.

Job description

WHO YOU ARE

You are a Commercial Activity Leader with strong experience in commercial planning, sales activation and club/customer engagement activities. You understand the IKEA range, customer behavior, local market and competition, and use these insights to create relevant commercial moments that increase customer engagement, drive traffic and support sales growth.

You are comfortable working across functions and with different stakeholders to turn commercial plans into effective customer-facing activities, both online and in the store.

YOUR RESPONSIBILITIES

• Lead and coordinate the commercial calendar across all customer touchpoints.
• Plan and execute commercial activities using internal and external media to drive traffic, engagement and sales.
• Plan and activate club/customer engagement activities, ensuring they are relevant to customer needs and aligned with commercial priorities.
• Use customer, market and competitive insights to shape effective commercial activities and club initiatives.
• Collaborate with commercial, marketing and operational teams to ensure seamless execution.
• Monitor and analyze activity performance and use learnings to improve future planning.
• Understand the financial impact of commercial activities and contribute to profitable, sustainable growth.
• Build strong relationships, collaborate and co-create with stakeholders while keeping the customer at the center.

TOGETHER AS A TEAM

We are the ones meeting our customers – in our stores, online, in our catalogue and beyond. We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability. Together with thousands of colleagues around the world we’re a diverse team working for the continued global success of the IKEA Concept – a concept that helps millions of customers create a better everyday life! Studies show that members of underrepresented communities don't apply for jobs unless they're 100% "qualified". If this is part of the reason you hesitate to apply, we like you to reconsider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.

From: "Why Women Don't Apply for Jobs Unless They're 100% Qualified" by Tara Sophia Mohr, August 2014