Cluster Visual Merchandising - Ludhiana , Upper North (Third Party)

Puma; Ludhiana; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Puma in Ludhiana seeks a Cluster Visual Merchandising professional to enhance the store visuals and ensure consistency with brand standards. The role involves updating store layouts, coordinating VM supplies, and leading trainings for store teams.

Responsibilities include conducting store audits, rolling out seasonal visuals, and maintaining relations with external execution partners. Strong portfolio and proficiency in design tools are essential.

Qualifications

• Bachelor's or Master's in Fashion Communication, Fashion, Accessories or Textile Design.
• Work experience as a Visual Merchandiser including design and execution.
• Strong retail merchandising portfolio.
• Proficient in Photoshop, Illustrator and Microsoft Office.

Responsibilities

• Enhance visual representation of Puma stores and continuously update look and feel.
• Foster VM creativity to front-end teams through trainings, competitions & store audits.
• Execute campaigns, seasonal visual changeovers and key story rollouts.
• Manage all store formats (EBOs, Partner, SIS & LFR) and monthly beat plans.
• Train Store Management and Support teams on merchandising standards and fixture use.
• Prepare weekly/monthly reports for Head Office and implement feedback.
• Maintain vendor base for branded supplies in the region.

Skills

Visual Merchandising

Retail Design

Brand Standards

Communication

Photoshop

Education

Fashion Communication / Fashion / Accessories / Textile Design

Tools

Photoshop

Illustrator

PowerPoint

Excel

Job description

Position title: Cluster Visual Merchandising - Upper North (Third Party)

Location: Ludhiana

Reports to: Regional Visual Merchandiser North

Position Summary: To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.

Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits

Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs

Responsible for all formats of stores- EBOs, Partner, SIS & LFR

A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives:

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld
• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores.
• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques
• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback
• Maintaining a vendor base for various branded supply elements for the region
• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits
• Supporting Key initiatives roll outs by covering all store formats.

Key Performance Indicators:

• Net Sales
• Stock Cover
• Maintaining Vendor Base

Organizational Relationships:

• Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team
• External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media

Eligibility Criteria And Functional Competencies Required:

• Bachelors/Masters degree in Fashion Communication / Fashion /Accessories/ Textile Design
• Work experience as a Visual Merchandiser including design/ execution
• Demonstrable visual design skills with a strong retail merchandising portfolio
• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools
• Well versed with best practices of VM in Global industry
• Excelling Photography skill
• Creative and innovative thinker
• Acing Number game- analyzing and tracking of the executions done
• A proficient communicator.