Country India
Skills
Skill
Sales Team Handling Bancassurance
Under Graduate
CERTIFICATION
Job Description
Job Title
Cluster Manager Axis Bank
Function
Axis Branch Banking
Department
Axis Channel
Reporting To
(Title)
Circle Relationship Head Axis Bank
Job Band JB 10
Superior’s Superior
(Title)
Zone Relationship Head – Relationship Axis
Unit
Location
Zone Office
Business
Life Insurance
Date
February 9th 2018
Job Purpose
To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to
convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance.
To ensure all the pre and post sales support and services to the relationship as well as to the
clients along with the team dedicated to the relationship. Ensure not only achieving the target but
also to make sure there is a consistent growth in the business every quarter.
Dimensions
What are the areas (in quantitative terms) the job has an impact on?
Dimension Remarks
- 1. Manpower (Nos.)
- 2. Business Impact Xxx
Target & Performance
- a. Target - (Individual )
- 10 Cr
- Complete accountability of the
- Sales Target of the Vertical
- which has a direct impact on the
- Relationship’s top-line target.
- b. Customer Complaints 0 Customer Complaints
- At Axis Customer Complaints
- are critical and hence every
- vertical head will look personally
- b. Persistency
- 80% Policy Persistency
- Drive 13 month Rolling Premium
- Persistency
Key Challenges for the role
- Market Volatility as BSLI predominantly sell unit linked policies
- High dependency on Axis Branch Banking Model in Open Architecture who may have their
- own priorities so alignment is the key.
- Balancing between the process requirement and expectations of the Channel partners
Principal Accountabilities
- Achieve Targets (Premium & Revenue) in order to
- contribute in overall growth of the company
- 1. Continuous interaction with the channel
- partners ( Multiple Branch Heads of the Bank)
- 2. Mapping all the key decision makers and
Support Activities
- ensuring that the same information is shared
- with the RH/ZH
- 4. Aggressively downloading all the RnR activities
- running by the organisation.
- 4. Create Innovative ways to have Branch
- Activities to increase the customer
- penetration
- Executes smooth function of the sales and other
- processes in order to maximise business potential.
- 1. Communicate any process change or change in
- any rules and regulations by the help of
- different training module.
- 2. Ensure that actual sales and service aspects
- including sales calls, issuance and complaint
- handling are carried out without any blocks
- 1. To Handle Bank customers requirements with
- the best services and products ranges
- 2. To be equipped with insurance and Bank
- Products knowledge
- To manage the relationship at all the levels to
- have the desire out-puts.
- Building new business opportunities within the
- allocated area/relationships in order to maximise
- the productivity / Top Line
- 1. Identify innovative methods working with the
- relationship to enhance penetration of the
- database
- 2. FLS Review Mechanism to have 40% Activation
- with 2 Case / Active @ 50K ATS to be focused
- 3. Ensure Product Mix - Trad 50% : ULIP 40% :
- Term 10%
- 4. 15% Business More than TATA Provide inputs
- for new products & Sales Pitch, basis an indepth
- understanding of Channel needs
- 5. Identify training needs for the in-house and
- Execute the right method of business acquisition
- in order get the profitable mix for the
- organisation
- 1. Scrutinise the business on regular basis and
- give the relevant information to superiors
- 2. Interact with the customers through welcome
- calls
- Achieve Persistency targets as per the company
- norms so that renewals take place on time
- 1. Communicate with customers and
- 2. resolve queries as and when required to
- ensure that renewal takes place on time
Relationships (If Applicable)
- Internal Frequency Nature
- Support Executive’s
- Trainers
- HR
- Issuance Coordinator
- Client Service
- Daily
- Monthly
- As and When
- Required
- Daily
- As and When
- Required
- To Log-in and receipting Policies.
- For arranging trainings for the team as
- well as for the relationships.
- Mainly recruitments and man power
- related issues.
- To Ensure the policies are Issued on
- time.
- Service related issues.
- External Frequency Nature
- Relationship
- Daily
- Business Development and to ensure
- the smooth sailing,