City Lead – Offline Marketing

Swish; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Swish is seeking a City Lead – Offline Marketing to own Bengaluru’s offline growth. You will drive city-level strategy, activations, partnerships, and local brand visibility across serviceable PODs. Lead and develop a field team, manage budgets, and create scalable processes to accelerate city growth.

You’ll thrive if you are hands-on with BTL activations, have a strong local network, and can balance strategic planning with relentless on-ground execution.

Qualifications

• 5+ years of experience in Sales, BTL, Offline Marketing, or related roles.
• 3+ years of hands-on BTL / on-ground activation experience is mandatory.
• Experience building and managing offline teams and city-level operations.
• Strong network across RWAs, residential societies, corporates, offices, tech parks, institutions in Bengaluru.
• Strong sales orientation - open doors, build relationships, and close partnerships.
• Strong stakeholder management and negotiation skills.
• Highly execution-oriented and able to move between strategy, planning and on-ground execution.

Responsibilities

• Own offline growth across Bengaluru PODs and drive customer acquisition via activations and partnerships.
• Build scalable activation playbooks for high-density consumer touchpoints.
• Develop RWAs, society partnerships and corporate partnerships.
• Build the Bengaluru offline team with hiring, training and management.
• Create local brand visibility through hyperlocal campaigns and partnerships.
• Own budgets and performance, improving ROI, CAC, penetration and activation productivity.
• Build SOPs and reporting mechanisms to scale the offline function.

Skills

Offline Marketing

Sales

Team Leadership

Partnership Development

Strategic Planning

Budget Management

Data-driven

Job description

Swish is building the next generation of food delivery by owning the entire value chain - from menu design and pricing to kitchen operations and customer experience. We’re building the future of food delivery by launching new products, expanding into new markets, and creating innovative operating models.

As the City Lead – Offline Marketing, you’ll own Swish’s offline growth across our serviceable PODs in Bengaluru. You’ll build the city-level offline growth strategy end-to-end - from identifying high-potential catchments and building local partnerships to driving on-ground activations, customer acquisition, and brand visibility.

What You'll Own

• Own offline growth across Bengaluru PODs - Drive customer acquisition through activations, partnerships, events, and hyperlocal initiatives while tracking CAC, conversions, penetration, and growth.
• Build scalable activation playbooks - Plan and execute BTL activations across societies, corporates, offices, tech parks, colleges, PGs, and other high-density consumer touchpoints.
• Build RWA & society partnerships - Develop relationships with RWAs, society associations, property managers, and community leaders to unlock high-potential catchments.
• Build corporate partnerships - Work with corporates, offices, tech parks, HR/Admin teams, and facility managers to unlock large employee and customer audiences.
• Build the Bengaluru offline team - Hire, train, manage, and develop field executives, activation leads, and other city resources as the function scales.
• Create local brand visibility - Build hyperlocal campaigns and partnerships that make Swish more visible, familiar, and talked about across our serviceable PODs.
• Own budgets and performance - Manage the city’s offline marketing budget and use data and on-ground insights to improve ROI, CAC, penetration, and activation productivity.
• Build the operating system - Set up SOPs, reporting mechanisms, performance benchmarks, and processes that allow the offline function to scale efficiently.

What We're Looking For

• 5+ years of experience in Sales, BTL, Offline Marketing, Field Marketing, Activations, or related roles.
• 3+ years of hands-on BTL / on-ground activation experience is mandatory.
• Experience building and managing offline teams and/or city-level operations.
• Strong network across RWAs, residential societies, corporates, offices, tech parks, institutions, and other high-footfall ecosystems in Bengaluru.
• Strong sales orientation - comfortable opening doors, building relationships, and closing partnerships.
• Strong stakeholder management and negotiation skills.
• Highly execution-oriented and comfortable moving between strategy, planning, and on-ground execution.

You’ll Thrive Here If You

• Enjoy building structure where none exists.
• Have a builder mindset - you want to create the playbook, not just follow one.
• Can comfortably speak with a CEO, RWA president, facility manager, college administrator, or field executive.
• Have a strong local network and know how to open doors.
• Are obsessed with growth, numbers, and customer acquisition.
• Can balance strategy with relentless on-ground execution.

Why Swish?

• Build from 0-1 - Build Bengaluru’s offline growth engine from scratch.
• Own the Outcome - Directly drive customer acquisition, visibility, and city growth.
• Be Part of Hyper-Growth - Join a fast-growing food-tech startup where your work directly impacts growth.
• Build, Experiment & Scale - Create the playbook, test new ideas, and scale what works.
• High Ownership, High Impact - Move fast, solve problems, and see your work translate into measurable results.