CDP Analytics

Retail Insights; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Retail Insights is expanding its CDP/Analytics capability in Bengaluru and beyond with strong focus on data integration and governance. The role leads ingestion, identity resolution, profiling and activation across marketing, commerce and service channels.

Candidate will build dashboards and segments, enabling data-driven decisions for leadership and business teams, while ensuring quality and privacy across the data lifecycle.

Qualifications

• 3+ years in CDP, analytics or data-focused roles.
• Hands-on CDP implementation and analytics experience.
• Strong SQL and data modeling concepts.
• Experience with BI/visualization tools and cross-functional collaboration.
• Retail/E-commerce domain exposure preferred.

Responsibilities

• Lead design, implementation and management of CDP solutions.
• Define ingestion, unification and identity resolution strategies.
• Integrate data from CRM, Commerce, POS, Marketing, Web and Mobile.
• Design and maintain customer profiles, segments, and audiences.
• Build analytics dashboards and insights for business and leadership.
• Enable personalization and data activation across channels.
• Ensure data quality, governance, privacy and compliance.
• Collaborate with marketing, analytics, product and engineering teams.
• Analyze journeys and performance metrics to identify growth opportunities.
• Support UAT, go-live and post-production optimization.
• Act as SME for CDP architecture and best practices.

Skills

CDP analytics

SQL

Data modeling

Stakeholder management

Education

Experience in CDP/Analytics

Tools

Power BI

Tableau

Job description

About

Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

About

Retail Insights delivers scalable, innovative, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities

• Lead the design, implementation, and management of Customer Data Platform (CDP) solutions
• Define and implement customer data ingestion, unification, and identity resolution strategies
• Integrate customer data from multiple sources including CRM, Commerce, POS, Marketing, Web, and Mobile platforms
• Design and maintain customer profiles, segments, and audiences for analytics and activation
• Build and manage analytics dashboards, reports, and insights for business, marketing, and leadership teams
• Enable personalization and data activation across marketing, commerce, and service channels
• Ensure data quality, governance, privacy, and compliance standards are met
• Collaborate with marketing, analytics, product, and engineering teams to support data-driven initiatives
• Analyze customer behavior, journeys, and performance metrics to identify growth opportunities
• Support UAT, go-live, and post-production optimization of CDP solutions
• Act as a subject-matter expert for CDP architecture and best practices
• Drive continuous improvement in customer intelligence and analytics capabilities

Requirements

• Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
• Strong hands-on experience with Customer Data Platforms and analytics solutions
• Proven expertise in customer data integration, segmentation, and reporting
• Strong SQL skills and understanding of data modeling concepts
• Experience working with BI and visualization tools
• Understanding of customer journey analytics and personalization use cases
• Experience working in Agile / Scrum delivery environments
• Strong analytical, communication, and stakeholder management skills
• Experience in Retail, E-commerce, or Consumer domain preferred

Education Qualification

• Minimum 3+ years of experience in CDP, Analytics, or Data-focused roles
• Strong hands-on experience with Customer Data Platforms and analytics solutions
• Proven expertise in customer data integration, segmentation, and reporting
• Strong SQL skills and understanding of data modeling concepts
• Experience working with BI and visualization tools
• Understanding of customer journey analytics and personalization use cases
• Experience working in Agile / Scrum delivery environments
• Strong analytical, communication, and stakeholder management skills
• Experience in Retail, E-commerce, or Consumer domain preferred

Join the team

Thank you for your keen interest in becoming a part of Retail Insights. We're eagerly looking forward to gaining deeper insights into your candidacy through this application.