Category Manager, Non Media Marketing

Genl Mills India Priv LTD; Mumbai; On-site; INR 2,400,000 - 4,800,000; Full time

Job summary

General Mills in Mumbai is seeking a Category Manager, Non-Media Marketing to lead sourcing strategy for marketing categories including creative, production, and licensing. The role collaborates with North America teams, negotiates terms, and drives measurable savings while ensuring governance and ethics compliance.

The position requires 10–15+ years in indirect sourcing or marketing procurement, with strong RFP and contract experience and a bachelor’s degree in a related field.

Qualifications

• 10–15+ years of experience in Indirect Sourcing or Marketing Procurement.
• Experience leading complex RFPs, negotiations, and contract development.
• Experience managing marketing categories such as agency, media, production, and digital.
• Bachelor’s degree in Business, Marketing, Supply Chain Management, Economics, or related field.

Responsibilities

• Lead development and execution of multi-year category strategies aligned to brand and enterprise objectives.
• Lead end-to-end sourcing events (RFI/RFP) for assigned categories and drive savings.
• Build holistic margin management and value pipelines; track savings and value delivery.
• Serve as strategic advisor to business/brand leaders and align cross-functional teams.
• Own supplier relationships and drive performance improvements with suppliers.
• Ensure compliance with sourcing policies and ethics.

Skills

Indirect Sourcing

Marketing procurement

RFPs

Negotiations

Stakeholder leadership

Supplier relationship

Education

Bachelor’s degree in Business/Marketing/Supply Chain/Economics

Master’s degree (MBA or related)

Job description

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

OVERVIEW

The Category Manager, Non-Media Marketing will lead sourcing strategy and execution across complex marketing categories such as creative, production, coupons, promotions, package design, and licensing. The role is responsible for driving enterprise value through supplier strategy, commercial negotiations, stakeholder partnership, risk management, and savings delivery, while working closely with North America cross-functional teams and influencing senior marketing stakeholders

This role requires you to operate in 3.30 pm to 12.30 am.

KEY ACCOUNTABILITIES

• Lead the development and execution of multi-year holistic category strategies aligned to brand and enterprise objectives, identifying opportunities for consolidation, innovation, cost optimization and capability expansion.
• Lead end-to-end sourcing events (RFI/RFP) for assigned categories, structuring commercial models, negotiating terms and driving measurable savings, value creation and risk reduction.
• Build HMM (Holistic Margin Management) and Total Value pipelines in accordance to category targets; track savings and execute value-delivery initiatives.
• Stakeholder leadership - serve as strategic advisor to business and brand leaders, translating marketing strategy into sourcing strategy and facilitating alignment between legal, finance, marketing and suppliers.
• Supplier Relationship Management – supplier relationship owner, driving performance management discussions and continuous improvement/innovation from suppliers.
• Ensure compliance to General Mills’ Sourcing Policies and GMI’s Code of Conduct and Ethics policies are foremost in all supplier interactions and comply with corporate and regulatory policies and accounting practices.

MINIMUM QUALIFICATIONS

• 10–15+ years of experience in Indirect Sourcing or Marketing Procurement Experience managing buying teams in indirect categories
• Bachelor’s degree in Business, Marketing, Supply Chain Management, Economics, or a related field
• Direct experience leading complex RFPs, commercial negotiations, and contract development
• Experience managing marketing categories such as agency, media, production, and digital
• Demonstrated ownership of high-spend or high-complexity enterprise-wide categories.

PREFERRED QUALIFICATIONS

• Preferred Degree Requirements: Master’s degree (MBA other advanced degree in Business, Marketing, Supply Chain Management, Economics or related field)
• Preferred years of related experience: 10-15 Years experience in Marketing, Marketing Sourcing or other Indirect Sourcing categories, with exposure to marketing operations and agency ecosystem models.
• Experience working with global stakeholders and global markets, preferably in North America
• Demonstrated people management/coaching experience

ELIGIBILITY

• Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people. At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you’ll do meaningful work and help to lead the future of food at a company that stands for good.

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