Category Lead E-Motorcycles

heromotocorp; Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hero MotoCorp's Emerging Mobility Business Unit seeks a Category Lead (E-Motorcycles) to steer the electric motorcycle category strategy and co-own VIDA brand stewardship. You will integrate GTM, Brand, PR and Content under one vision to drive growth and deliver sustained performance.

You will own revenue targets, collaborate with product for portfolio strategy, guide brand planning, and work cross-functionally with sales and agencies for local GTM, while supporting community and global mandates.

Responsibilities

• Category Growth: Define and drive long-term electric motorcycle category roadmap.
• Own revenue, volume and market share targets.
• Co-own overall brand positioning, architecture and narrative for VIDA.
• GTM Planning: Lead GTM strategy for launches and campaigns, coordinate with sales and agencies.
• Support Community, PR and Global mandates.

Job description

Job Description:

Function

Emerging Mobility Business Unit

Pay Band

M3 to M5

Role

As the Category Lead (E-Motorcycles), you will be part of the Brand team in the EMBU function.
This role will lead the Electric Motorcycle category strategy and co-own the brand stewardship for VIDA. This role integrates, GTM, Brand, PR, and Content under a single strategic vision to build a differentiated, high-growth electric motorcycle vertical. The Category Lead will be accountable for category growth, brand positioning, integrated marketing, launch planning, and sustained commercial performance. Additionally, this role will also be required to support Community, PR and Global mandates

A purpose driven role for you

Your key responsibilities will include, but not limited to:

1. Category Growth:
   
   • Define and drive long-term electric motorcycle category roadmap
   • Own revenue, volume and market share targets
   • Work with Product team on portfolio strategy, expansion and lifecycle planning
   • Identify growth opportunities across segments
2. Co-own brand stewardship:
   
   • Co-own overall brand positioning, architecture and narrative
   • Create compelling CVPs
   • Lead annual brand planning and integrated marketing strategy (ATL, BTL, digital, community, retail experience)
   • Ensure brand consistency across touchpoints
   • Monitor and improve brand health metrics
3. GTM Planning:
   
   • Lead GTM strategy for launches and campaigns
   • Work with Media and Growth Marketing teams for aligning investments with business objectives and ROI targets
   • Partner with sales and network teams to drive retail throughput and demand generation
   • Optimize CAC and improve conversions
   • Coordinate cross-functional readiness with product, sales, aftersales and external agencies for local GTM
4. Support Community, PR