Category Executive

Duroflex; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

Duroflex is seeking a Category Executive for Furniture to drive product lifecycle from briefing to market execution. You will collaborate with NPD, supply chain, marketing and sales to keep our furniture range competitive and high-performing.

Responsibilities include market trend analysis, competitive benchmarking, and developing training materials and POS content. You will manage e-commerce readiness, inventory forecasting, and sales MIS for new products.

Qualifications

• MBA graduate with understanding of category dynamics.
• Proficient in Excel/Google Sheets for MIS reporting.

Responsibilities

• Own product lifecycle from conception to market execution, ensuring competitive and high-performing furniture range.
• Perform competition benchmarking and data analysis to stay ahead of market trends.
• Coordinate with NPD, Supply Chain, Consumer Marketing and Sales to launch and train on new products.
• Create and manage GTM collateral and product listing files for brand website and marketplaces.

Skills

Excel/Google Sheets

Education

MBA (Marketing/Operations/Retail Management)

Job description

0 - 3 Years

DPL/Regular

Job Description

Job Description: Category Executive – Furniture

Experience: 0–3 Years

Education: MBA (Marketing, Operations, or Retail Management preferred)

Role Overview

As a Category Executive for Furniture, you will be the linchpin for new product success. This role is perfect for a data-driven professional who enjoys the intersection of product strategy, cross-functional collaboration, and market analysis. You will take ownership of the product lifecycle from conception (briefing) to market execution (listing and training), ensuring our furniture range remains competitive and high-performing.

Key Responsibilities

• Competition Benchmarking: Maintain a robust database of competitor pricing, features, and assortment.
• Data Analysis: Regularly monitor market trends to ensure our product portfolio stays ahead of the curve.

2. New Product Development (NPD) & Cross-Functional Coordination

• Project Liaison: Act as the central point of contact between NPD, Supply Chain, Consumer Marketing, and Sales.
• Product Briefing: Create comprehensive technical and conceptual briefs for new product launches.
• Marketing Collaterals: Develop marketing briefs for content creation, including Point of Sale (POS) materials and visual merchandising.

3. Go-to-Market (GTM) Execution

• E-commerce Readiness: Create and manage product listing files (flat files) for the brand website and various marketplaces (Amazon, Flipkart, etc.).
• Training & Development: Design and deliver training modules to help the sales team and retail partners understand new product USPs.

4. Operations & Performance Tracking

• Inventory Management: Lead inventory forecasting for all new launches to ensure optimum stock levels.
• Sales MIS: Maintain and analyze sales performance reports (MIS) specifically for new products to track ROI and market pick-up.

What We Are Looking For

• The Academic: An MBA graduate with a solid understanding of category dynamics.
• The Coordinator: Someone who can navigate different departments with ease and drive consensus.
• The Analyst: Proficient in Excel/Google Sheets for MIS reporting and inventory forecasting.
• The Communicator: Ability to write clear, concise briefs and training materials.
• Experience: 0–3 years in category management, retail, or a similar role (furniture industry experience is a plus but not mandatory).