Catalog Specialist

Printo Document Services; Bengaluru; On-site; INR 400,000 - 640,000; Full time

Job summary

The Catalog Specialist will manage, maintain and optimize product catalogs on Brandstore to deliver an accurate, engaging and conversion-focused shopping experience. The role covers product listing management, product page merchandising, SEO implementation, product image coordination, SKU and pricing validation, and cross-functional coordination.

The objective is to make every product page accurate, discoverable, visually compelling and easy to understand, while supporting customer engagement,

Qualifications

• Bachelor’s degree in Business Administration, Marketing, E-commerce or related field.
• 2-4 years of experience in e-commerce catalog management or product content management.
• Strong Excel/Google Sheets skills with lookups and pivot tables.
• Understanding of SKU structures, catalog workflows and CMS/e-commerce platforms.
• Basic knowledge of SEO and GA4; familiarity with HTML is a plus.

Responsibilities

• Create, update and maintain product listings, descriptions, specifications, variants, categories and SKU mapping.
• Validate pricing, MOQ, GST, production TAT, delivery options and product availability.
• Optimize product pages with accurate content, images, customization details and relevant keywords.
• Manage website categories, product collections, featured products, seasonal campaigns, cross-selling and upselling.
• Implement SEO elements, including meta titles, descriptions, URLs, image alt text and internal links.
• Analyse website performance metrics, including impressions, CTR, add-to-cart rate, conversions, engagement and revenue, and recommend improvements.
• Coordinate product launches with Product, Design, Pre-flight, Digital Marketing, Operations, Hub and Technology teams.
• Conduct catalog quality audits to identify incorrect information, duplicate listings, missing images, broken links and website issues.
• Maintain catalog SOPs, launch trackers and issue trackers, and prepare weekly and monthly MIS reports.
• Follow up with stakeholders to ensure timely issue resolution and completion of deliverables.

Job description

Job Title: Catalog Specialist

Location: Bangalore

Employment Type: Full-Time

Experience Level: 2 - 4 Years

Job Summary

The Catalog Specialist will manage, maintain and optimize product catalogs on Brandstore to deliver an accurate, engaging and conversion-focused shopping experience. The role covers product listing management, product page merchandising, SEO implementation, product image coordination, SKU and pricing validation, and cross-functional coordination. The objective is to make every product page accurate, discoverable, visually compelling and easy to understand, while supporting customer engagement, add-to-cart actions and online revenue.

Responsibilities

• Create, update and maintain product listings, descriptions, specifications, variants, categories and SKU mapping.
• Validate pricing, MOQ, GST, production TAT, delivery options and product availability.
• Optimize product pages with accurate content, images, customization details and relevant keywords.
• Manage website categories, product collections, featured products, seasonal campaigns, cross-selling and upselling.
• Implement SEO elements, including meta titles, descriptions, URLs, image alt text and internal links.
• Analyse website performance metrics, including impressions, CTR, add-to-cart rate, conversions, engagement and revenue, and recommend improvements.
• Coordinate product launches with Product, Design, Pre-flight, Digital Marketing, Operations, Hub and Technology teams.
• Conduct catalog quality audits to identify incorrect information, duplicate listings, missing images, broken links and website issues.
• Maintain catalog SOPs, launch trackers and issue trackers, and prepare weekly and monthly MIS reports.
• Follow up with stakeholders to ensure timely issue resolution and completion of deliverables.

Required Skills & Qualifications

• Bachelors degree in Business Administration, Marketing, E-commerce, Digital Marketing or a related field.
• 2-4 years of experience in e-commerce catalog management, website merchandising or product content management.
• Strong Excel/Google Sheets skills, including lookups, conditional formulas, data cleaning and pivot tables.
• Understanding of SKU structures, product attributes, catalog workflows and CMS/e-commerce platforms.
• Basic knowledge of SEO, Google Analytics 4 (GA4) and website performance metrics.
• Understanding of HTML, metadata and website QA processes is an advantage.
• Strong attention to detail, analytical thinking and problem-solving skills.
• Good communication, stakeholder coordination, time management and prioritization skills.
• Experience in print, customization, gifting, packaging or configurable products is an advantage.

What We Are Looking For

• We are looking for someone who is not only creative but also strong in execution and productionartwork.
• This role is less about creating advertising campaigns from scratch and more about accurately translating customer requirements into files that can be produced without errors.
• The ideal candidate should be quick, detail-oriented, technically strong in print artwork and comfortable handling multiple corporate requirements simultaneously.