Campaigns Manager - Advisory Marketing

Lloyd's Register Group; Navi Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Lloyd’s Register is seeking a Campaigns Manager - Advisory Marketing in India to lead B2B go-to-market campaigns for advisory services. You will plan multi-channel campaigns, define KPIs and work with internal teams to deliver content, digital assets, case studies and thought leadership pieces.

You will coordinate with external agencies and internal delivery teams to ensure campaigns align with strategic priorities and deliver measurable outcomes across the customer journey.

Qualifications

• Experience delivering integrated B2B go-to-market campaigns for professional, technical or advisory services.
• Strong campaign planning, segmentation, value proposition development and content creation.
• Ability to link marketing activity to pipeline and revenue objectives with ROMI insight.
• Experience with full-funnel reporting and KPI setting to optimise campaigns.
• Comfort collaborating with senior stakeholders and cross-functional teams across an international organisation.

Responsibilities

• Define campaign scope and target audience.
• Create a measurable campaign plan with KPIs.
• Coordinate competitive and customer needs analyses.
• Develop compelling service value propositions.
• Coordinate case studies to support client engagement and prove value.
• Develop or enhance service web presence and link to related services.
• Create and coordinate print and digital assets (brochures, banners, emails, video).
• Collaborate with content teams to align with existing campaigns and thought leadership.

Skills

B2B marketing

Campaign planning

Go-to-market

KPIs & ROMI

Stakeholder management

Content marketing

Project management

Tools

CRM software

SEO

PPC

Email marketing platforms

Job description

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Company: Lloyds Register

Job ID: 42105

Campaigns Manager - Advisory Marketing

Lloyd’s Register

What we’re looking for

We’re looking for an experienced, commercially minded B2B marketer who can turn strategic priorities and complex services into clear, customer-focused go-to-market campaigns. Comfortable working across teams and managing multiple workstreams, you will combine solid planning and delivery skills with the ability to question constructively, keep stakeholders aligned and maintain momentum from campaign development through to performance reporting.

What we offer you

The opportunity to work for an organization that has a clear sense of purpose, is values-based and helps colleagues to develop professionally and personally through our range of people development programmes.

The role

• Define the campaign scope (could include campaigns such as existing service promotions or new service launches etc).
• Create a campaign plan with clear, measurable KPIs.
• Execute a competitor analysis.
• Execute customer needs analysis and identify and define the IPCs for the campaign (need, segment, job role etc)
• Write service value propositions using the Advisory messing matrix to create a compelling offering that answers the customer needs.
• Co-ordinate the creation of case studies for the services to promote client engagement, proof points and demonstrate client value.
• Enhance or develop the web presence for the service with links to other relevant services where needed.
• Write content for, and co-ordinate the design of print & digital campaign assets (brochures/leaflets, digital ads/banners, emails video etc) as required by campaign plan.
• Work with the Strategic Content team to link campaign to existing campaigns when needed (e.g. FFT/GMT/DMI etc).
• Work with the External Content team to develop Thought Leadership pieces (Horizons, trade interviews etc) for the Advisory Services if required.
• Work with our agencies to create Digital Advertising proposals as part of the campaign as needed.
• Work with our internal delivery team and agencies to develop proposals and deliver Email, Demandbase, Social Media, SEO and PPC channel activity as part of the campaign as needed.
• Identify LR owned event opportunities e.g. workshops, webinars etc as part of the campaign as needed.
• Work with External Comms team to identify 3rd Party events, conferences and speaker opportunities as part of the campaign as needed.
• Identify a comprehensive target customer list for the campaign (existing clients & prospects).
• Create the Sales enablement assets: playbooks, sales slides etc (Segment focus highlighting the services) as part of the campaign as needed.
• Create and execute an internal communication plan for the campaign to include sales engagement training and internal communication channels.
• Map the lead management process and reporting for the campaign (Full funnel & ROMI).

What you bring

• Demonstrated experience developing and delivering integrated B2B go-to-market campaigns, for professional, technical or advisory services.
• Solid understanding of campaign planning, customer segmentation, value propositions, content development, channel activation and sales enablement.
• Commercial awareness, with the ability to connect marketing activity to customer needs, pipeline and revenue objectives.
• Experience setting meaningful KPIs and using performance data, full-funnel reporting and ROMI insights to optimise campaigns.
• Advanced written and verbal communication skills, with the ability to translate complex subject matter into clear, compelling and audience-focused messaging.
• Advanced project management skills, with the ability to prioritise competing demands, coordinate agencies and internal teams, manage budgets and deliver to agreed timescales.
• Comfortable collaborating with senior stakeholders, subject matter experts, and sales teams across a matrixed, international organization.
• Curiosity and the ability to learn complex markets and services quickly.

Nice to have

• Experience in the maritime sector.

You are someone who

• Is keen to take accountability and ownership for delivering customer needs
• Is able to self-manage and prioritize tasks towards meeting goals
• Is effective at solving problems, trouble-shooting and making timely decisions
• Is motivated and willing to take initiative
• Communicates in a structured way and has ability to present technical ideas in user-friendly language
• Displays a team spirit, particularly in a multicultural environment
• Responds positively to learning opportunities and is comfortable stepping out of own comfort zone

About us

We are a leading international technical professional service provider and a leader in classification, compliance, and consultancy services to the marine and offshore industry, a trusted advisor to our customers helping to design, construct and operate their assets to the highest levels of safety and performance. We are shaping the industry’s future through the development of novel and innovative technology for the next generation of assets, while continuing to deliver solutions for our customers every day.

Be a part of

Lloyd’s Register is wholly owned by the Lloyd’s Register Foundation, a politically and financially independent global charity that aims to engineer a safer world through promoting safety and education. For a thriving ocean economy, Lloyd’s Register colleagues and Lloyd’s Register Foundation work together to fund research, foster industry collaboration and develop action-oriented solutions to make the world a safer place.

Want to apply.

Here at Lloyd’s Register, we care, we share and we do the right thing in every situation. It’s ingrained in our culture and everything we do. We are committed, and continually strive, to lead with our values that empower and enable an inclusive environment conducive to your growth, development and engagement. It doesn’t matter who you are, what you have experienced, how you identify, how old you are, where you are from, what your beliefs are or how your brain or body works – the diversity of our colleagues is fundamental to our futures and the changes we can make together. Our inclusive culture allows us to connect together authentically and to be courageous and bold. We don’t just talk about our differences, we celebrate them!

We are committed to making all stages of our recruitment process accessible to all candidates. Please let us know if you need any assistance or reasonable adjustments throughout your application and we will do everything we possibly can to support you.

If you don't tick every box in these ads, please don't rule yourself out. We focus on hiring people who share our goal of working together for a safer, sustainable, thriving ocean economy.

We care, we share, we do the right thing.

If you have further questions about this role, please contact us at [e-mail] and we will respond to you as soon as possible.

Diversity and Inclusion at Lloyd's Register:

Together we are one Lloyd’s Register, committed to developing an inclusive and safe workplace that embraces and celebrates diversity. We strive to ensure that all applicants to LR experience equality of opportunity and fair treatment, because we believe it is the right thing to do. We hope you do too.

As a Disability Confident Committed Employer, we have committed to:

• ensure our recruitment process is inclusive and accessible.
• communicating and promoting vacanciesoffering an interview to disabled people who meet the minimum criteriafor the job.
• anticipating and providing reasonable adjustments as required
• supporting any existing employee who acquires a disability or long-termhealth condition, enabling them to stay in work.
• at least one activity that will make a difference for disabled people.

The Lloyd's Register Group comprises charities and non-charitable companies, with the latter supporting the charities in their main goal of enhancing the safety of life and property, at sea, on land and in the air - for the benefit of the public and the environment. ( Group entities ).