Campaign QA Analyst

Kobie Marketing; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive benefits

Health coverage

Well-being perks

Flexible time off

Job summary

Kobie India Tech Hub seeks a Campaign QA Analyst to act as the final quality gate for outbound loyalty campaigns. You will work with Developers and Campaign Managers to ensure campaigns are accurate, on-brand, and compliant before they reach loyalty members.

Responsibilities include validating audience logic, data integrity, and platform configurations, while adhering to brand standards and compliance requirements. Join us to help shape our India operations.

Qualifications

• Bachelor’s degree or equivalent experience.
• 1–3 years of QA, marketing operations, or digital campaign review.
• Familiarity with email marketing platforms and QA workflows.
• Strong analytical eye for data, copy, and configuration discrepancies.
• Understanding of audience segmentation and suppression requirements.
• Methodical, process-oriented with checklist-based work.
• Clear communicator able to describe defects and risks.

Responsibilities

• Review outbound campaigns prior to deployment including content and personalization.
• Verify audience targeting, segmentation, and suppression lists against specs.
• Confirm data integrity and correct rendering of merge tags and offers.
• Check links, UTM parameters, and redirects for accuracy.
• Validate platform configuration and sending settings against specs.
• Assess campaigns against brand standards and compliance.
• Log defects and communicate findings to development.
• Own QA sign-off gates in deployment workflow.
• Review post-launch issues and improve QA checklists.
• Maintain QA documentation and testing standards.

Skills

QA

Email marketing

Analytics

Segmentation

Checklists

Defect tracking

Clear communication

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Jira

AMPScript

Job description

Join our India Tech Hub – Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

ABOUT THE TEAM AND WHAT WE’LL BUILD TOGETHER

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.

HOW YOU WILL MAKE AN IMPACT

As a Campaign QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.

• Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
• Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
• Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
• Check all links, UTM parameters, and redirect destinations for accuracy
• Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
• Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
• Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
• Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
• Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
• Maintain and improve QA documentation, checklists, and testing standards over time
• At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth

WHAT YOU NEED TO BE SUCCESSFUL

Required Knowledge, Skills, and Experience:

• Bachelor’s degree or equivalent experience
• 1–3 years of experience in QA, marketing operations, or digital campaign review
• Familiarity with email marketing platforms and campaign QA workflows
• Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
• Understanding of audience segmentation, targeting logic, and suppression requirements
• Methodical, process-oriented approach; comfortable working from checklists and documented standards
• Clear communicator — able to describe defects precisely and elevate risks without ambiguity

Additional Skills That Will Help You Stand Out:

• Working knowledge of HTML/CSS email rendering
• Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
• Experience using defect tracking tools (Jira, or similar)
• Knowledge of AMPScript or dynamic content logic in campaign platforms

HOW YOUR SUCCESS WILL BE MEASURED

• Understanding of the client’s operations
• Documentation of processes and procedures
• Oversight of marketing operations end-to-end

About Kobie

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.

As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers.We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.

We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard.

Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.

To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.

As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection.

Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.