Campaign Manager

Lever, Inc.; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive benefits

Health coverage

Flexible time off

Job summary

Kobie India Tech Hub in Bengaluru is hiring a Campaign Manager to own end-to-end campaign lifecycles for enterprise clients. You’ll collaborate with internal and external partners to deliver high-volume, personalized loyalty campaigns and email programs that maximize client impact.

You will manage the marketing calendar, ensure accurate delivery, and communicate clearly with clients. A background in campaign/PM roles and Salesforce Marketing Cloud is essential for success.

Qualifications

• Bachelor's degree required.
• 2+ years in campaign management, account management, or project management.
• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud.
• Experience with a new client implementation.
• Strong knowledge of Microsoft Office.
• Ability to organize and prioritize multiple projects with minimal oversight.
• Strong written, verbal communication and problem solving.
• Agency or in-house agency experience.

Responsibilities

• Gather and document client campaign requirements and confirm exact needs before build.
• Validate briefs for completeness: audience, content, offer, timeline.
• Lead kick-off meetings with internal teams and external partners.
• Own the marketing calendar and track milestones across campaigns.
• Serve as primary client contact for campaign status, delivery, and escalations.
• Handle day-to-day operational processes: setup, trafficking, QA, optimization.
• Manage deployment including subscriber data, segmentation, scheduling, sending.
• Submit and track campaigns in Workfront/Jira; maintain docs.
• Support A/B/MVT test planning and ensure test structures are defined.
• Identify process inefficiencies and improve workflows.
• Develop campaign/process documentation and client-specific instructions.
• Escalate risks to avoid missed SLAs.

Skills

Campaign management

Project management

Client facing

Communication

Detail oriented

Agency experience

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

SendGrid

Mailchimp

Jira/Workfront

Job description

Join our India Tech Hub - Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world's most recognized brands while working alongside some of the best and brightest in loyalty.

ABOUT THE TEAM AND WHAT WE’LL BUILD TOGETHER

The Marketing Operations team is Kobie's campaign execution engine - delivering outbound loyalty communications for some of the world's most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Campaign Manager, you'll work closely with internal and external partners to deliver loyalty marketing campaigns and email marketing for enterprise clients. You'll ensure the performance, productivity, and efficiency of campaign creation and delivery - and help your clients' members get the most out of their loyalty experience.

HOW YOU WILL MAKE AN IMPACT

As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns - from intake through post-launch. You're the day-to-day owner accountable for accurate, on-time delivery and clear client communication.

• Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins
• Validate campaign briefs for completeness - confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development
• Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items
• Own the marketing calendar for assigned clients - tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle
• Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations
• Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization
• Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie's loyalty clients
• Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work
• Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable
• Identify process inefficiencies and ways to improve operational workflow
• Develop robust campaign and process documentation, including client-specific work instructions
• Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs
• At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable

WHAT YOU NEED TO BE SUCCESSFUL

Required Knowledge, Skills, and Experience:

• Bachelor's degree required
• 2+ years of experience in a campaign management, account management, or project management role
• Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required
• Experience with a new client implementation
• Strong knowledge of Microsoft Office
• Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
• Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail
• Ability to work directly in a client-facing role
• Agency experience or corporate in-house agency experience

Additional Skills That Will Help You Stand Out:

• Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs
• Six Sigma, Lean, or other process framework
• Experience working in workflow management tools such as Workfront or Jira
• Knowledge of email template development and journey orchestration fundamentals preferred
• Knowledge of SQL fundamentals or other database technologies preferred

HOW YOUR SUCCESS WILL BE MEASURED

• Understanding of the client's operations
• Documentation of processes and procedures
• Oversight of marketing operations end-to-end

About Kobie

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We're always looking for talented individuals ready to join a collaborative, growth-focused culture.

As a trusted partner to some of the world's most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers.We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.

We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard.

Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.

To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.

As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection.

Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.