Campaign Operations Specialist

Paytm; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Paytm is seeking a Campaign Operations Specialist to lead end-to-end execution and optimization of digital advertising campaigns across DV360, OTT/CTV, and other programmatic platforms. You will manage setup, trafficking, targeting, budgets, and flighting, ensuring accurate tagging and attribution for measurable outcomes.

The role requires 4–6 years in ad operations, hands-on DV360 experience, and strong Excel skills.

Qualifications

• 4–6 years in Ad Operations / Campaign Operations.

Responsibilities

• Set up and launch advertiser campaigns on DV360 and programmatic platforms.
• Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting.
• Monitor live campaigns for delivery, pacing and metrics; optimize bids, targeting, budgets and creatives.
• Ensure accurate tagging, Floodlight/conversion tracking, and attribution setup; pre-launch QA.

Skills

DV360

Campaign setup

Programmatic Ops

QA & tracking

Excel / Sheets

Audience targeting

Multi-campaign mgmt

SMB & Large advertisers

SQL / BI

Attention to detail

Tools

DV360

CM360

Floodlight

Ad Tags

Conversion Tracking

BI Tools

Job description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Location\- Noida / Bangalore / Mumbai

Role Overview:

Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes.

Key Responsibilities:

Campaign Setup & Execution

• Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory.
• Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans.
• Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting.
• Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery.
• Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup.
• Perform detailed pre-launch QA to ensure error-free campaign execution.

Campaign Monitoring & Optimization

• Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates.
• Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance.
• Monitor OTT/video campaigns for completion rate, VTR, viewability, reach, and frequency.
• Identify and resolve delivery issues including under-delivery, over-delivery, tracking gaps, creative issues, and performance drops.
• Translate campaign learnings into repeatable optimization playbooks and SOPs.

Required Qualifications:

• 4–6 years of experience in Ad Operations / Campaign Operations / Programmatic Operations / Performance Marketing.
• Hands-on experience with DV360 or other DSPs/programmatic advertising platforms is mandatory.
• Experience managing campaigns across Display, Video, YouTube, OTT/CTV, and programmatic inventory.
• Experience with campaign setup, trafficking, targeting, pacing, optimization, QA, and reporting.
• Strong understanding of programmatic buying, OTT/CTV advertising, digital advertising metrics, and campaign optimization levers.
• Working knowledge of CM360, Floodlight, ad tags, conversion tracking, and attribution is preferred.
• Advanced working knowledge of Excel / Google Sheets.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience working with SMB and Large Advertisers.
• Knowledge of SQL, dashboards, or BI tools is a plus

Why join us:

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Department: Analytics