Campaign Management

Paytm; Dadri, Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Paytm is seeking an experienced Campaign Operations Lead to own campaign delivery and performance optimization for managed service advertisers. You will lead a team operating at the intersection of AdTech systems, data analysis, and advertiser execution.

You will collaborate with Product and Tech to refine auction mechanics, attribution, and reporting while driving SOPs and playbooks that scale outcomes across multiple ad formats.

Qualifications

• 8-12+ years of experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.
• 2+ years of experience managing AdOps / Campaign Ops teams.
• Demonstrated high aptitude and strong analytical problem-solving ability.
• Proven ability to work with large datasets, diagnose issues, and drive structured solutions.
• Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.
• Excel/Google Sheets mastery; SQL/BI tools are a strong plus.

Responsibilities

• Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.
• Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.
• Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem.
• Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.
• Partner with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.
• Represent Campaign Ops in platform discussions with senior internal stakeholders.

Skills

Ad Operations

Campaign Management

Performance Marketing

SQL

Excel / Google Sheets

Data Analysis

Leadership

Team Management

Tools

Appsflyer

Branch

Adjust

DV360

TTD

Magnite

PubMatic

Job description

Role Overview

The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers. This role demands high aptitude, strong analytical depth, and hands-on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes.

You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution.

Key Responsibilities

Team Leadership & Analytical Excellence

Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.

Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.

Upskill the team on platforms, measurement frameworks, and ecosystem best practices.

Campaign Delivery & Performance Ownership

Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem.

Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.

Act as final escalation owner for complex delivery, measurement, or performance issues.

Advanced Optimization & Insights

Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.

Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.

Translate learnings into repeatable playbooks and SOPs. AdTech,

Measurement & Platform Collaboration

Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.

Ensure correct interpretation of conversion signals, post-transaction events, and MMP data.

Represent Campaign Ops in platform discussions with senior internal stakeholders.

Key Metrics Youll Own

Campaign delivery accuracy & SLA adherence

Portfolio-level performance improvement (CTR, CPA, ROAS)

Analytical quality of insights & optimization impact

Team productivity & Quality

Advertiser satisfaction and retention

Required Qualifications

Experience & Aptitude

8-12+ years of experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.

2+ years of experience managing AdOps / Campaign Ops teams.

Demonstrated high aptitude and strong analytical problem-solving ability.

Proven ability to work with large datasets, diagnose issues, and drive structured solutions.

AdTech & Platform Expertise

Mobile Measurement Partners (MMPs) - Appsflyer, Branch, Adjust etc Google & Meta Ad Platforms Demand-Side Platforms (DSPs) - DV360, TTD etc

Supply-Side Platforms (SSPs) - Magnite, Pubmatic Ad Exchanges & Programmatic Ecosystem

Measurement, Auctions & Optimization

Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.

Strong grasp of attribution models, conversion windows, incrementality, and funnel analysis.

Advanced proficiency in Excel / Google Sheets; SQL / BI tools is a strong plus.

Skills & Leadership Traits

Exceptionally strong analytical and reasoning skills

Deep curiosity for AdTech systems and mechanics

Ability to simplify complex concepts for teams and stakeholders

Strong people leadership and coaching mindset

Comfort operating in fast-paced, data-heavy environments

Why join us

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of Indias most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!