Manager, Influencer Marketing

WPP Media; Mumbai; On-site; INR 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Paid time off

Employee discounts

Mental health awareness days

Job summary

A leading media collective located in Mumbai seeks an experienced professional to lead the programmatic buying business. You will build a roadmap for growth, participate in business proposals, and establish yourself as a thought leader in the industry. The ideal candidate has 3+ years in digital media, proven campaign execution experience, and familiarity with programmatic trading models. This role offers competitive benefits and a hybrid work model to foster collaboration.

Qualifications

• 3+ years of professional experience with digital media, preferably in a media agency or trading desk.
• Familiar with DSP and exchange revenue streams.
• Clear thought process and strategy to build on existing businesses.

Responsibilities

• Develop strong relationships with GroupM regional teams.
• Lead training and growth of local programmatic team.
• Isolate new business prospects and help grow revenue.

Skills

Agency experience

Campaign execution

Knowledge of programmatic trading models

Digital media experience

Experience in Google Marketing Platform

Competent in Microsoft Office

Tools

Google Marketing Platform (DV360, CM, GA360)

Top AdTech & MarTech platforms

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

In this role, your goals will be:

In 3 months:

• Bed down and understand the programmatic setup across the business
• Build out a road-map for what is required to grow the programmatic buying business moving forward

In 6 months:

• Participate in business proposals, leading the programmatic element and supporting in group pitches.
• Ensure that we offer a coordinated and integrated operation with the wider business
• Isolate new business prospects and help grow revenue for existing client

In 12 months:

• Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
• Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients

What your day job looks like at WPP:

• Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
• Lead the training and growth of your local programmatic team
• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
• Serve as point of escalation for your team and take ownership of resolving challenges
• Provide career development and coaching for your team
• Line manage 2-5 direct reports with as many as 10 indirect reports
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Provide support to in capacity planning & resource management for the team
• Present strong and effective communication across all level

What you’ll bring:

• Working experience in Agency, Trading Desks or Programmatic Tech Partners
• Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
• Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
• Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
• Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
• 3+year'sprofessional experience with digital media preferably within a media agency/trading desk
• Experience in Google Marketing Platform (DV360, CM, GA360).
• Experience in top AdTech & MarTech platforms.
• Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
• Hands on experience and knowledge on programmatic platforms.
• Clear thought process & strategy to build on existing businesses.
• Competent in all Microsoft office software

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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