Associate Director - Programmatic

WPP Media Limited; Kolkata Metropolitan Area; Hybrid; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health awareness days

Job summary

WPP Media Limited is seeking an Associate Director - Programmatic to lead the regional programmatic team and drive best practices across DV360, CM, and GA360. The role focuses on client engagement, strategy development, and high-quality delivery for global campaigns.

You will manage a team, provide coaching, and collaborate with GOC regional teams to scale programmatic success across Europe, the U.S., and Asia. Hybrid work model in Mumbai/India with global exposure.

Qualifications

• 8+ years of professional experience in digital media, preferably in a media agency or trading desk.
• Experience with Google Marketing Platform (DV360, CM, GA360) and other AdTech/MarTech platforms.
• Experience in client decks, programmatic strategy, and new pitches.

Responsibilities

• Develop strong relationships with regional teams across Europe, the U.S., and Asia.
• Lead training and growth of the local programmatic team.
• Enforce best practices for DV360 and TrueView with a focus on quality of work delivery.
• Be accountable for consistent work delivery to regional teams.

Skills

Programmatic leadership

Cross-functional collaboration

Strategic thinking

Team mentoring

Digital media

Tools

DV360

CM

GA360

AdTech/MarTech

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Associate Director - Programmatic who will:

• Develop strong relationships with counterparts in WPP GOC regional teams (Europe, U.S., Asia)
• Lead the training and growth of your local programmatic team
• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to WPP GOC regional teams by ensuring a high quality of output
• Serve as point of escalation for your team and take ownership of resolving challengesProvide career development and coaching for your team
• Line manages 2-5 direct reports with as many as 10 indirect reports
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Provide support to in capacity planning & resource management for the team
• Present strong and effective communication across all levels

Skills And Experience

• 8+year'sprofessional experience with digital media preferably within a media agency/trading desk
• Experience in Google Marketing Platform (DV360, CM, GA360).
• Experience in top AdTech & MarTech platforms.
• Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
• Hands on experience and knowledge on programmatic platforms.
• Clear thought process & strategy to build on existing businesses.
• Competent in all Microsoft office software
• Working experience in Agency, Trading Desks or Programmatic Tech Partners
• Actual Campaign execution experience with most of the local programmatic players as well as measurement providers

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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