Campaign Manager

RevX; India; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

RevX is seeking a proactive Campaign Manager to drive end-to-end mobile UA and retargeting campaigns across Meta, TikTok, and Snapchat. You will own the full lifecycle, optimise using MMP data, and collaborate across Sales, Design, Product, and Finance to maximize CPI/CPA/ROAS targets.

You should excel in data interpretation, platform-specific tools, and cross-functional communication, delivering measurable growth for mobile app campaigns.

Qualifications

• Hands-on experience running mobile UA and retargeting campaigns on Meta, TikTok, and Snapchat.
• Strong data interpretation and ability to extract insights from large datasets.
• Ability to translate attribution data into optimisations across DSP and paid social.
• Proven track record of meeting delivery targets and KPIs (CPI, CPA, ROAS).

Responsibilities

• Achieve delivery targets across programmatic DSP and paid social channels for a portfolio of mobile app campaigns, owning P&L end-to-end.
• Monitor performance and scale across channels with in-depth data analysis, optimization, and KPI reporting.
• Own the full campaign lifecycle on paid social platforms for UA and retargeting objectives.
• Manage Meta Advantage+ and platform structures (App Campaigns, AEO, VO), TikTok App Campaign types, and Snapchat bidding.
• Translate insights from MMPs (AppsFlyer, Adjust, Singular) into actionable optimisations.
• Collaborate with Sales, Account Management, Design, Engineering, Product, and Finance for impact.
• Provide feedback to Product/Tech for feature development and testing/rollout.

Skills

Mobile UA

Paid social advertising

Data analysis

P&L management

Excel

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads Manager

AppsFlyer

Adjust

Singular

Job description

Position Description: With its increasing global client footprint, advertisers from all app categories are trusting RevX to deliver everyday incremental value in achieving their growth objectives. To enhance the quality, scope, and scale of our delivery capabilities, RevX is looking to expand its campaign management/data analytics function with talented team players who share a passion for business ownership, advertising data, programmatic & paid social performance, and holistic collaboration with internal/external stakeholders. Are you passionate about great mobile advertising, curious about making data speak, and taking pride in being customer-centric? Then please read on!

Primary Responsibilities:

• Achievement of delivery targets across our programmatic DSP platform and paid social channels (Meta, TikTok, Snapchat) for an allocated portfolio of mobile app campaigns - owning P&L target achievement end-to-end.
• Monitor performance and scale across all channels including regular in-depth data analysis, granular optimization, and reporting against KPIs such as CPI, CPA, ROAS, CTR, CVR, and SKAN/MMP-attributed metrics.
• Own the full campaign lifecycle on paid social platforms - from audience strategy, creative briefing, and campaign build to bid management, budget pacing, and post-campaign analysis - for both User Acquisition (UA) and Retargeting (RT) objectives.
• Manage Meta Advantage+ and standard campaign structures (App Campaigns, AEO, VO), TikTok App Campaign types (ACO, Smart+), and Snapchat Goal-Based Bidding with a strong grasp of each platform's auction dynamics and algorithm behaviour.
• Understand, learn, and expand your scope across different advertiser app verticals, programmatic supply, data integration, deep linking, dynamic creatives, and platform-native creative formats (TikTok-first video, Meta Reels, Snapchat Story/Commercials).
• Translate MMP data (AppsFlyer, Adjust, Singular) into actionable optimisations across both DSP and paid social channels, ensuring attribution windows, SKAdNetwork configurations, and postback mappings are correctly implemented and monitored.
• Take initiative and collaborate with multiple functions including Sales, Account Management, TSE, Creative/Design, Supply, Engineering, Product Management, and Finance.
• Partner with Product Management, Tech, and Data Science to provide pragmatic feedback, drive feature development through qualified input, and ensure smooth testing and rollout - including incrementality tests, A/B creative experiments, and audience split studies.
• Proactively identify trends, anomalies, and opportunities by synthesising data across platforms into clear, actionable narratives for both internal teams and external clients.

Required Skills:

• Holistic knowledge of app performance advertising, RTB environments, and the paid social ecosystem - with hands-on experience running mobile UA and retargeting campaigns on Meta, TikTok, and Snapchat.
• Strong command of platform-specific tools: Meta Ads Manager (including Advantage+ Catalog, Custom Audiences, CAPI), TikTok Ads Manager (including Events API, TikTok Pixel, Audience Insights), and Snapchat Ads Manager (including Snap Pixel, Snap Audience Match).
• Deep understanding of MMPs (AppsFlyer, Adjust, Singular), SSPs, DSPs
• Advanced data interpretation and analysis skills - comfortable working with large data sets to extract insights quickly and surface optimisation signals across multiple campaign types simultaneously.
• Ability to independently manage creative feedback loops: identifying fatigue, briefing refresh concepts, and working with design teams to produce platform-native assets that perform.
• Results-oriented with strong attention to detail, analytical rigour, and a creative, independent approach to problem solving.
• You love solving riddles and never give up on technicalities - whether that's a postback misfiring, a bid landscape anomaly, or a sudden CPM spike on a paid social auction.
• Working within a small, high-accountability task team excites and empowers you to achieve more.
• Strong process, organisational, and time management skills alongside excellent written and verbal communication for stakeholder-facing reporting and client calls.
• Proficient in MS Excel, Google Sheets (pivot tables)

About RevX:

RevX is a global mobile programmatic DSP that enables brands to drive high-performance, targeted app growth campaigns across international markets. Powered by advanced machine learning and its proprietary optimization engine, Intellibid, RevX delivers real-time, cross-channel campaign optimization across mobile, CTV, social media, and walled garden ecosystems such as Meta, TikTok, and Google Ads. With over a decade of AdTech expertise, RevX helps advertisers acquire and re-engage high-intent users, improving efficiency, scale, and ROI.

RevX is ranked as a top platform in Appsflyer’s Performance Index 2025 (#1 for Remarketing iOS, Gaming) and named a Top Media Partner in Singular’s ROI Index 2026, trusted by leading global advertisers. RevX is a member of the Affle Group, with Affle 3i Ltd listed on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE).

Learn more at https://revx.io

About Affle:

Affle is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities. With our market-leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real time and influence outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).

For more information, visit www.affle.com