Business Head

Consult In India; Bengaluru; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Consult In India is seeking a senior leader to own the branded business unit across India, with end-to-end responsibility for strategy, growth, and execution. You will guide a national sales and marketing organization, drive channel partnerships, and ensure regulatory compliance for Biologicals and crop nutrition products.

The role requires extensive travel across Pan-India, strong P&L accountability, and a track record of delivering sales targets while building a scalable branded portfolio.

Qualifications

• 22+ years of sales and marketing experience in the agrochemical industry.
• Proven track record managing national sales and marketing teams.
• Experience marketing Biologicals and crop nutrition products.
• Prior P&L or business-unit leadership experience preferred.

Responsibilities

• Develop and execute sales and marketing strategies for the branded portfolio.
• Provide leadership to Pan-India sales and marketing teams.
• Plan budget, targets, and roll out channel partnerships nationwide.
• Lead NPI launches, campaigns, and market activations.
• Ensure regulatory compliance and accurate forecasting.

Skills

P&L ownership

Strategic leadership

Cross-functional collaboration

Travel readiness

Market growth strategy

Education

Bachelor's/Master's in Chemistry or Agriculture

MBA in Marketing or Finance

Tools

Sales analytics tools

Channel/distributor management systems

Job description

Role & responsibilities

1. Business Strategy & Growth

• Develop and execute comprehensive sales and marketing strategies for the Company Brand Business
• Identify growth opportunities and competitive threats across product categories and geographies
• Own the CBB P&L topline delivery, market-share objectives, and bottom-line accountability
• Lead annual business planning, budgeting, and sales-force/organization design for the brand business
• Track industry, regulatory, and competitor developments to keep strategy current

2. Pan-India Sales Leadership

• Provide leadership and direction to the Pan-India sales and marketing team
• Set and cascade sales targets across regions/zones; hold the organization accountable for delivery
• Build and maintain relationships with key distributors, dealers, and channel partners nationally
• Drive channel reach, dealer/retailer engagement, and farmer-facing activation programs
• Recruit, develop, and retain a high-performing national sales and marketing organization

3. Brand & Marketing Execution

• Own brand positioning and go-to-market strategy for the Company branded portfolio, including Biologicals and crop nutrition products
• Plan and optimize marketing/promotional spend for campaign effectiveness and ROI
• Lead new product introduction (NPI) launches pre-launch demonstrations, channel readiness, and market activation
• Build brand advocacy with growers, dealers, and channel partners
• Ensure marketing communications and campaigns are aligned to category and brand goals

4. Cross-Functional Collaboration

• Collaborate with product development to align the branded portfolio with market and grower needs
• Work with supply chain to ensure product availability aligns with sales and campaign plans
• Partner with finance on budgeting, pricing, and margin management for the brand business
• Coordinate with regulatory/quality functions to keep product claims and launches compliant

5. Performance Monitoring & Governance

• Monitor and analyze sales performance metrics to track progress and optimize strategy
• Owns the Trade receivable and controls the Working capital
• Own forecast accuracy and sales planning discipline across the Pan-India team
• Publish regular business performance reviews for leadership
• Drive corrective action on underperforming regions, channels, or product lines

6. Regulatory & Industry Compliance

• Maintain strong working knowledge of regulatory requirements in the agrochemical sector
• Ensure sales, marketing, and promotional practices remain compliant with applicable regulations
• Partner with regulatory affairs on product registration and claims support relevant to commercial launches

Preferred candidate profile

Education:

• Bachelor's/Master's degree in Chemistry or Agriculture
• MBA Marketing, Finance, or a similar specialization

Experience:

• 22+ years of sales and marketing experience in the agrochemical industry
• Proven track record managing sales and marketing teams in a national capacity
• Demonstrated track record of achieving sales targets and driving business growth
• Experience marketing Biologicals and crop nutrition products
• Prior P&L or business-unit leadership experience strongly preferred

Technical Skills:

• Strong understanding of the agchem industry, market dynamics, and trends
• Good understanding of regulatory requirements in the agrochemical sector
• Working knowledge of sales performance analytics and forecasting tools
• Familiarity with channel/distributor management systems

Competencies:

• Excellent communication, interpersonal, and leadership skills
• Ability to identify opportunities and competitive threats and act decisively
• Strong cross-functional influencing skills across product development, supply chain, and finance
• High ownership mindset treats P&L and market share as personal accountability
• Comfortable with extensive travel across a Pan-India territory

Preferred Background

• Prior experience in an agrochemical or crop-input company with a strong branded/consumer-facing business
• Candidates with a career path spanning both large Indian agrochem majors and multinational players are typically well-suited to this seniority level
• Experience building or scaling a branded consumer-facing portfolio (as opposed to purely institutional/B2B agrochem sales) is a strong plus

Why This Role

This is a P&L-owning leadership mandate for one of Company's most visible growth engines the branded, farmer-facing side of the business. The Business Head - CBB will have direct exposure to senior leadership, end-to-end ownership of strategy through execution, and the opportunity to shape how the Company brand competes and grows across India.